Performance Marketing
Budget: ₹1,500 – ₹12,500 INR
I run a lean, bootstrapped business and need Instagram to pull its weight as a direct lead- and sale-generator. The remit spans the full funnel: mapping a clear growth strategy, producing engaging feed, story and reel content, running and optimising Meta Ads Manager campaigns, and actively engaging followers so every comment and DM moves prospects closer to purchase.
Scope of work
• Strategy: clarify audience segments, offers and testing roadmap, then build a channel plan that prioritises measurable ROI.
• Content creation: plan the monthly calendar, craft copy, brief or design visuals, and ensure each post ladders up to our conversion goal.
• Ad management: set up, A/B test and scale campaigns; track CPL, ROAS and other key metrics daily; adjust budgets swiftly to protect spend.
• Follower engagement: reply to comments, spark conversations in stories, and guide interested users into DM funnels or landing pages.
Acceptance criteria
1. Targets agreed for cost-per-lead and ROAS.
2. Weekly report summarising spend, results and next actions.
3. All creative and campaign assets delivered in editable format.
To be considered, send a concise yet detailed project proposal outlining your approach, expected timeline for first results and two examples of Instagram accounts where you have driven measurable sales growth.
Scope of work
• Strategy: clarify audience segments, offers and testing roadmap, then build a channel plan that prioritises measurable ROI.
• Content creation: plan the monthly calendar, craft copy, brief or design visuals, and ensure each post ladders up to our conversion goal.
• Ad management: set up, A/B test and scale campaigns; track CPL, ROAS and other key metrics daily; adjust budgets swiftly to protect spend.
• Follower engagement: reply to comments, spark conversations in stories, and guide interested users into DM funnels or landing pages.
Acceptance criteria
1. Targets agreed for cost-per-lead and ROAS.
2. Weekly report summarising spend, results and next actions.
3. All creative and campaign assets delivered in editable format.
To be considered, send a concise yet detailed project proposal outlining your approach, expected timeline for first results and two examples of Instagram accounts where you have driven measurable sales growth.