Pediatric Clinic Lead Generation Campaign
Budget: ₹1,500 – ₹12,500 INR
I run a pediatric clinic and I’m ready to translate our warm, family-focused reputation into a steady stream of new patient enquiries. The single metric that matters for this engagement is leads—parents of young children booking an initial consultation.
To get there, I want you to concentrate on two channels only: Social Media and Email Marketing. No SEO work is required right now. On social, Facebook and Instagram are our main playgrounds; TikTok is a possibility if you believe it can perform. I’ll look to you to craft a content calendar, create eye-catching posts and paid ads, set sensible targeting, and optimise continuously for cost-per-lead.
Once prospects click through, I need an email journey that nurtures them from curiosity to confirmed appointment. Think welcome sequence, value-packed parenting tips, and gentle reminders built inside Mailchimp (or a similar platform you prefer). Copy, creative, timing, segmentation, and simple A/B tests should all be included.
Deliverables I expect:
• 30-day social media content/ad plan with graphics and copy
• Campaign build and launch across agreed platforms
• Three-part automated email sequence plus templates for future newsletters
• Weekly performance report highlighting leads generated, spend, and next steps
Success looks like a measurable increase in qualified appointment requests within the first month. If you’ve run lead-gen campaigns for healthcare or family-oriented brands before, that’s a bonus, but a solid track record in direct-response social and email is what will win this project.
The clinic is ready to move quickly, so share any relevant case studies and your proposed timeline, and let’s make pediatric care easier for local families to discover.
To get there, I want you to concentrate on two channels only: Social Media and Email Marketing. No SEO work is required right now. On social, Facebook and Instagram are our main playgrounds; TikTok is a possibility if you believe it can perform. I’ll look to you to craft a content calendar, create eye-catching posts and paid ads, set sensible targeting, and optimise continuously for cost-per-lead.
Once prospects click through, I need an email journey that nurtures them from curiosity to confirmed appointment. Think welcome sequence, value-packed parenting tips, and gentle reminders built inside Mailchimp (or a similar platform you prefer). Copy, creative, timing, segmentation, and simple A/B tests should all be included.
Deliverables I expect:
• 30-day social media content/ad plan with graphics and copy
• Campaign build and launch across agreed platforms
• Three-part automated email sequence plus templates for future newsletters
• Weekly performance report highlighting leads generated, spend, and next steps
Success looks like a measurable increase in qualified appointment requests within the first month. If you’ve run lead-gen campaigns for healthcare or family-oriented brands before, that’s a bonus, but a solid track record in direct-response social and email is what will win this project.
The clinic is ready to move quickly, so share any relevant case studies and your proposed timeline, and let’s make pediatric care easier for local families to discover.