Multifaceted Social Media Strategy Development

I need an expert to devise and enforce a comprehensive social media strategy focusing on Facebook, Instagram, and Twitter, aiming towards young adults and parents. The approach should meticulously address the following:

- Increase brand awareness
- Drive website traffic
- Generate leads

The ideal candidate should have profound experience in social media management, target audience research and strategies for engagement and growth. Your role will require proficiency in crafting engaging content suitable for each platform, SEO practices, and ability to analyze engagement metrics to refine the strategy. You're expected to keep the brand's voice consistent across these platforms and develop campaign ideas to attain the goals outlined above.