Multi-Platform Social Media Marketing

I am in need of a social media marketing expert who can help me boost my online presence. Here's what the project entails:

- **Platform Focus:** I'd like the marketing efforts to be centered on Facebook and Instagram. As such, the ideal freelancer should have a good understanding of these platforms and their marketing tools.

- **Main Goals:** The primary objectives of this campaign are to increase my brand's visibility, drive traffic to my website and generate leads. The successful freelancer will need to come up with a comprehensive plan that addresses all these goals effectively.

- **Target Audience:** My target audience is diverse and includes Millennials, Parents and Business professionals. The campaign should be designed in a way that it resonates with each of these groups and successfully engages them.

The ideal freelancer for this job should have prior experience in social media marketing, with a track record of successful campaigns on both Facebook and Instagram. They should also possess excellent communication skills and a good understanding of different target audiences.