Digital Marketing Specialist

I am on the hunt for a Digital Marketing Specialist who can support my department with our ongoing operation for a 6-12 month period. You will be responsible for all elements of our digital marketing delivery. This will include (but is not limited to) managing our digital marketing tools including website, social media, CRM, email marketing, PPC accounts, Google Analytics and other associated martech and reporting systems. This role will also make you a data owner for the marketing department and so data management and insights will also be key.

You will act as an advocate for digital marketing, supporting the partner management team with insights and reporting to drive marketing plans. You will be proactive in keeping up-to-date in the latest trends in digital marketing.

This is a hands-on fast-paced role that will require you to be confident in day-to-day delivery of campaigns including setting up PPC campaigns, maintaining a comprehensive social media schedule, setting up and delivering email campaigns, managing website updates and SEO and data cleansing/management. Confidence in copywriting for social media/other digital channels also important. You will frequently be working on several projects simultaneously and often against tight deadlines, so the ability to multi-task and work under pressure is essential.

You should be comfortable with reporting marketing engagement results and ROI back to the business, with a clear understanding around relevant CTAs, nurture/lead management and campaign follow-up.

Knowledge and experience using CRM and Marketing Automation tools will be beneficial as would experience using WordPress.

Key Responcibilities
• Ownership of web, email, social, CRM, PPC
• Support with campaign development and targeting
• Marketing data management
• Maintain and manage internal and external stakeholder relationships
• Reporting on results/marketing outcomes
• Budget Management
• Digital Marketing systems and third party supplier management
• Project Management

Essential skills
• Digital Marketing execution experience
• End-to-end campaign planning and delivery
• Experience building and sending email campaigns using email marketing systems
• Experience managing web content
• Proficient in using Microsoft Office
• Confident in using social media platforms and management tools such as Hootsuite
• Experience using Google Analytics
• Experience setting up PPC campaigns
Experience using WordPress
• Comfortable analysing and cleansing data

Desirable
• Experience using CRM (ideally Microsoft Dynamics)
• Commercial Awareness
• B2B marketing experience
• Ecommerce experience
• Experienced using design tools such as Canva and Adobe Creative Suite