Modern Logo & Social Media Kit
Budget: $1,500 – $3,000 USD
I’m ready to give my young brand a cohesive, modern look and need your creative help to make that happen. First on the list is a clean, contemporary logo that scales smoothly from tiny favicon to large-format print. I’ll need the usual master files—vector (AI, SVG), high-resolution PNG, and a monochrome version—plus a quick style reference outlining colors and type choices so I can stay consistent moving forward.
Once the logo direction is locked, I’d like matching social media assets prepared for Instagram and Twitter. Think profile images, banner headers, and a handful of reusable post templates I can easily update in Photoshop or Canva. If you prefer Figma for prototypes, that works for me too; I just want to see how the pieces fit together before we finalize exports.
Key checkpoints
• Initial logo sketches → refine to 3 polished concepts
• One selected concept → full logo suite & mini style guide
• Social graphics prototype → final sliced assets, ready to upload
Clear communication and quick iteration matter more to me than endless concepts, so if you’re comfortable sharing your screen or pushing updates in a shared Figma/Dropbox folder, that’s ideal. Looking forward to seeing how you’ll give the brand a sharp, unified presence online.
Project Overview
We are launching a peer-to-peer car rental platform (similar to Turo / Getaround) where users can rent out their personal vehicles.
We are looking for a creative branding designer to develop a modern, trustworthy, and scalable visual identity for the brand.
This project will start with a prototype phase to evaluate design quality before awarding the full branding scope.
2. Brand Personality
The brand should feel:
Trustworthy & secure
Modern & tech-driven
Friendly & accessible
Premium but not luxury
Suitable for the Saudi / regional market
3. Target Audience
Car owners renting out personal vehicles
Individuals and families looking for flexible car rentals
Age range: 21–50
Mobile-first users
4. Scope – Prototype Phase (Mandatory)
To be considered, designers must submit a prototype including:
Color Palette
Primary & secondary colors
Usage rationale (why these colors fit the brand)
Icon Style
3–5 sample icons (e.g. car, location, calendar, user)
Icons should be suitable for mobile apps
Branding Slides (Mini Deck)
3–5 slides max, including:
Brand mood / inspiration
Color palette
Icon style
Sample UI elements (buttons, cards, or app mock snippet)
⚠️ This prototype will be used to evaluate creativity, clarity, and brand alignment.
Only shortlisted designers will proceed to the full branding phase.
5. Full Branding Scope (For Selected Designer)
After prototype approval, the selected designer will deliver:
Full color system
Icon set (app-ready)
Typography system
Brand guidelines (PDF)
Social media & marketing color usage
Presentation / pitch deck branding
App & web UI branding direction
6. Deliverables Format
Figma (preferred) or Adobe XD
Exported assets (SVG, PNG)
Brand guideline PDF
Editable source files
7. Evaluation Criteria
Designers will be evaluated based on:
Creativity & originality
Brand fit for car-sharing marketplace
Clarity of visual system
Usability for mobile apps
Quality of prototype presentation
8. Proposal Requirements
Please include:
Portfolio (branding or app-related projects)
Your design approach
Timeline for prototype delivery
Price for:
Prototype phase
Full branding phase (separately)
Once the logo direction is locked, I’d like matching social media assets prepared for Instagram and Twitter. Think profile images, banner headers, and a handful of reusable post templates I can easily update in Photoshop or Canva. If you prefer Figma for prototypes, that works for me too; I just want to see how the pieces fit together before we finalize exports.
Key checkpoints
• Initial logo sketches → refine to 3 polished concepts
• One selected concept → full logo suite & mini style guide
• Social graphics prototype → final sliced assets, ready to upload
Clear communication and quick iteration matter more to me than endless concepts, so if you’re comfortable sharing your screen or pushing updates in a shared Figma/Dropbox folder, that’s ideal. Looking forward to seeing how you’ll give the brand a sharp, unified presence online.
Project Overview
We are launching a peer-to-peer car rental platform (similar to Turo / Getaround) where users can rent out their personal vehicles.
We are looking for a creative branding designer to develop a modern, trustworthy, and scalable visual identity for the brand.
This project will start with a prototype phase to evaluate design quality before awarding the full branding scope.
2. Brand Personality
The brand should feel:
Trustworthy & secure
Modern & tech-driven
Friendly & accessible
Premium but not luxury
Suitable for the Saudi / regional market
3. Target Audience
Car owners renting out personal vehicles
Individuals and families looking for flexible car rentals
Age range: 21–50
Mobile-first users
4. Scope – Prototype Phase (Mandatory)
To be considered, designers must submit a prototype including:
Color Palette
Primary & secondary colors
Usage rationale (why these colors fit the brand)
Icon Style
3–5 sample icons (e.g. car, location, calendar, user)
Icons should be suitable for mobile apps
Branding Slides (Mini Deck)
3–5 slides max, including:
Brand mood / inspiration
Color palette
Icon style
Sample UI elements (buttons, cards, or app mock snippet)
⚠️ This prototype will be used to evaluate creativity, clarity, and brand alignment.
Only shortlisted designers will proceed to the full branding phase.
5. Full Branding Scope (For Selected Designer)
After prototype approval, the selected designer will deliver:
Full color system
Icon set (app-ready)
Typography system
Brand guidelines (PDF)
Social media & marketing color usage
Presentation / pitch deck branding
App & web UI branding direction
6. Deliverables Format
Figma (preferred) or Adobe XD
Exported assets (SVG, PNG)
Brand guideline PDF
Editable source files
7. Evaluation Criteria
Designers will be evaluated based on:
Creativity & originality
Brand fit for car-sharing marketplace
Clarity of visual system
Usability for mobile apps
Quality of prototype presentation
8. Proposal Requirements
Please include:
Portfolio (branding or app-related projects)
Your design approach
Timeline for prototype delivery
Price for:
Prototype phase
Full branding phase (separately)