Meta & TikTok Brand Awareness Ads

Job ID: 40303821

Budget: $8 – $15 USD

I want to run a cohesive brand-awareness + event campaign across Meta (Facebook and Instagram) and TikTok. The aim is simple: reach new, relevant audiences and make my brand unmistakably familiar to them.

I already have visual assets and a clear message; what I need from you is the strategic and technical expertise to turn those pieces into scroll-stopping ads that scale efficiently on both platforms. Using Meta Ads Manager and TikTok Ads Manager, you would:

• Map out audiences, objectives, and creative formats best suited for awareness
• Build and launch the campaigns, ensuring consistent brand voice across placements
• Optimise over time by monitoring reach, frequency, CPM, and other awareness KPIs
• Provide clear reports so I can see how each platform contributes to overall lift

There’s no hard deadline on the project, so you can focus on thoughtful testing and optimisation rather than rushing results. If you’ve previously grown visibility for brands on Meta and TikTok, I’d love to hear how you would approach this brief and what metrics you would prioritise.