Meesho Store Optimization Sales Growth Branding & Marketing
Budget: ₹12,500 – ₹37,500 INR
Project Title
Meesho Sales Growth & Complete Store Management (Home Textiles)
Objective
To increase Meesho orders from 30+ per day to 150+ per day within one to two months by optimizing product listings, running targeted ad campaigns, managing weekly promotions, and strengthening brand visibility through influencer marketing and customer engagement.
Category Focus
100% Cotton Home Textiles
Towels (bath, kitchen, floursack, waffle, fouta)
Cotton Napkins & Table Linens
Tote Bags & Canvas Bags
Cotton Fabrics & Muslin
Product & Store Optimization
Audit all current Meesho listings to identify improvement areas.
Rewrite product titles using high-performing search keywords.
Create engaging product descriptions highlighting benefits, multi-purpose use, and care instructions.
Use A+ images (white background + lifestyle setups) for better engagement.
Assign accurate categories, add relevant tags, and optimize backend keywords for improved discoverability.
Advertising & Campaign Setup
Launch Meesho Product Boost Ads for best-performing SKUs.
Test and refine multiple creatives to increase click-through rate (CTR).
Run Facebook and Instagram Ads targeting home décor, sustainable living, and lifestyle audiences.
Develop short product reels or demo videos showcasing real fabric usage and quality.
Optionally integrate Google Shopping Ads for additional reach.
Offers, Discounts & Promotions
Plan and manage regular promotional campaigns (Festival, Seasonal, and Weekend Sales).
Introduce combo packs and bundle offers (e.g., Set of 4 towels, Napkin + Runner combo).
Design and rotate store banners featuring bestsellers, new arrivals, and offers.
Refresh discounts weekly to maintain continuous customer engagement.
Influencer & Social Media Marketing
Collaborate with Instagram micro-influencers (5K–50K followers) in home décor and lifestyle niches.
Provide product samples and monitor results using coupon codes or referral links.
Post 3–4 engaging reels or posts weekly, showcasing product use, packaging, and styling.
Encourage customer-generated content and respond actively to reviews and feedback.
Analytics, Reporting & Inventory
Track and analyze weekly metrics: impressions, clicks, orders, conversion rates, and returns.
Optimize ad targeting and bidding strategies based on performance data.
Monitor fast-moving SKUs to ensure proper stock management.
Review pricing and profit margins after Meesho fees and logistics costs.
Retention & Growth Strategy
Offer loyalty discounts and coupons for repeat customers.
Introduce new colors and limited-edition designs for top-performing products.
Apply for Meesho Plus Seller status for greater visibility.
Gradually scale ad budgets based on ROI and performance results.
Expand to Amazon, Shopify, or Instagram Shops after achieving stable growth on Meesho.
Project Scope & Deliverables
The service provider will manage all operational activities related to sales growth — from uploading products to running ads and analyzing weekly performance.
Deliverables:
Product Posting: Write compelling titles/descriptions, select the correct categories, upload high-quality images/tags, and publish without errors.
Weekly Promotions: Plan, launch, and manage discount slots or campaigns in the Meesho Seller Panel, adjusting bids or offers to maximize conversions.
Performance Reports: Submit a concise weekly report summarizing listings added, promotions run, performance metrics (views, orders, revenue), and next-step recommendations.
Additional Details
Product photos and basic specifications will be provided; you may refine them for improved visibility.
Familiarity with Meesho dashboard, keyword optimization, sales-driven copywriting, and ad campaign setup is required.
Clear communication, consistent workflow, and measurable sales improvement are essential expectations.
Goal
To achieve consistent and measurable growth from 30+ daily orders to 150+ daily orders within 1–2 months, while improving:
Product visibility and search ranking
Customer engagement and retention
Brand credibility and long-term performance
Expected Outcomes
Enhanced search visibility and store ranking
Order volume increase to 150+ orders per day within 60 days
Strong customer engagement and positive feedback
Sustained brand recognition and steady sales performance
Service Provider / Adviser Requirements
To ensure a successful long-term collaboration, the ideal service provider must demonstrate the following qualities and work ethics:
Polite, Friendly & Professional Communication – Maintain a respectful, transparent, and approachable attitude. Communicate clearly and handle discussions in a professional manner.
Full Responsibility & Ownership – Take complete accountability for all assigned tasks and ensure goals are achieved without the need for constant follow-up.
Strong Knowledge of Meesho Seller Tools – Be skilled in dashboard management, campaign creation, keyword optimization, and category setup.
Sales-Oriented Copywriting Skills – Write persuasive, keyword-optimized product descriptions that help increase conversions.
Analytical & Strategic Thinking – Regularly analyze performance data and make intelligent adjustments to boost results.
Creative Presentation – Design visually appealing listings, banners, and promotions that align with brand tone and quality standards.
Excellent Time Management – Deliver all assigned tasks within deadlines. If new tasks are provided during the week, complete them efficiently without delay.
Good Task Coordination – Maintain clear communication about progress, share quick status updates, and confirm completion of each assigned task.
Quality Commitment – Provide accurate, polished, and error-free deliverables while maintaining a cooperative, respectful, and positive working relationship.
Meesho Sales Growth & Complete Store Management (Home Textiles)
Objective
To increase Meesho orders from 30+ per day to 150+ per day within one to two months by optimizing product listings, running targeted ad campaigns, managing weekly promotions, and strengthening brand visibility through influencer marketing and customer engagement.
Category Focus
100% Cotton Home Textiles
Towels (bath, kitchen, floursack, waffle, fouta)
Cotton Napkins & Table Linens
Tote Bags & Canvas Bags
Cotton Fabrics & Muslin
Product & Store Optimization
Audit all current Meesho listings to identify improvement areas.
Rewrite product titles using high-performing search keywords.
Create engaging product descriptions highlighting benefits, multi-purpose use, and care instructions.
Use A+ images (white background + lifestyle setups) for better engagement.
Assign accurate categories, add relevant tags, and optimize backend keywords for improved discoverability.
Advertising & Campaign Setup
Launch Meesho Product Boost Ads for best-performing SKUs.
Test and refine multiple creatives to increase click-through rate (CTR).
Run Facebook and Instagram Ads targeting home décor, sustainable living, and lifestyle audiences.
Develop short product reels or demo videos showcasing real fabric usage and quality.
Optionally integrate Google Shopping Ads for additional reach.
Offers, Discounts & Promotions
Plan and manage regular promotional campaigns (Festival, Seasonal, and Weekend Sales).
Introduce combo packs and bundle offers (e.g., Set of 4 towels, Napkin + Runner combo).
Design and rotate store banners featuring bestsellers, new arrivals, and offers.
Refresh discounts weekly to maintain continuous customer engagement.
Influencer & Social Media Marketing
Collaborate with Instagram micro-influencers (5K–50K followers) in home décor and lifestyle niches.
Provide product samples and monitor results using coupon codes or referral links.
Post 3–4 engaging reels or posts weekly, showcasing product use, packaging, and styling.
Encourage customer-generated content and respond actively to reviews and feedback.
Analytics, Reporting & Inventory
Track and analyze weekly metrics: impressions, clicks, orders, conversion rates, and returns.
Optimize ad targeting and bidding strategies based on performance data.
Monitor fast-moving SKUs to ensure proper stock management.
Review pricing and profit margins after Meesho fees and logistics costs.
Retention & Growth Strategy
Offer loyalty discounts and coupons for repeat customers.
Introduce new colors and limited-edition designs for top-performing products.
Apply for Meesho Plus Seller status for greater visibility.
Gradually scale ad budgets based on ROI and performance results.
Expand to Amazon, Shopify, or Instagram Shops after achieving stable growth on Meesho.
Project Scope & Deliverables
The service provider will manage all operational activities related to sales growth — from uploading products to running ads and analyzing weekly performance.
Deliverables:
Product Posting: Write compelling titles/descriptions, select the correct categories, upload high-quality images/tags, and publish without errors.
Weekly Promotions: Plan, launch, and manage discount slots or campaigns in the Meesho Seller Panel, adjusting bids or offers to maximize conversions.
Performance Reports: Submit a concise weekly report summarizing listings added, promotions run, performance metrics (views, orders, revenue), and next-step recommendations.
Additional Details
Product photos and basic specifications will be provided; you may refine them for improved visibility.
Familiarity with Meesho dashboard, keyword optimization, sales-driven copywriting, and ad campaign setup is required.
Clear communication, consistent workflow, and measurable sales improvement are essential expectations.
Goal
To achieve consistent and measurable growth from 30+ daily orders to 150+ daily orders within 1–2 months, while improving:
Product visibility and search ranking
Customer engagement and retention
Brand credibility and long-term performance
Expected Outcomes
Enhanced search visibility and store ranking
Order volume increase to 150+ orders per day within 60 days
Strong customer engagement and positive feedback
Sustained brand recognition and steady sales performance
Service Provider / Adviser Requirements
To ensure a successful long-term collaboration, the ideal service provider must demonstrate the following qualities and work ethics:
Polite, Friendly & Professional Communication – Maintain a respectful, transparent, and approachable attitude. Communicate clearly and handle discussions in a professional manner.
Full Responsibility & Ownership – Take complete accountability for all assigned tasks and ensure goals are achieved without the need for constant follow-up.
Strong Knowledge of Meesho Seller Tools – Be skilled in dashboard management, campaign creation, keyword optimization, and category setup.
Sales-Oriented Copywriting Skills – Write persuasive, keyword-optimized product descriptions that help increase conversions.
Analytical & Strategic Thinking – Regularly analyze performance data and make intelligent adjustments to boost results.
Creative Presentation – Design visually appealing listings, banners, and promotions that align with brand tone and quality standards.
Excellent Time Management – Deliver all assigned tasks within deadlines. If new tasks are provided during the week, complete them efficiently without delay.
Good Task Coordination – Maintain clear communication about progress, share quick status updates, and confirm completion of each assigned task.
Quality Commitment – Provide accurate, polished, and error-free deliverables while maintaining a cooperative, respectful, and positive working relationship.