Marketing Strategy for Launching Parenting App and Building Brand Awareness

I'm in need of an experienced Marketing Manager who can help me get my parenting app launched. Here are some details:

- Goal: My primary focus is to increase brand awareness, with a future view to building advertising and paid partnerships.

- Target Audience: I'm aiming at parents in Australia and worldwide.

- Responsibilities: You will be required to strategize and execute a plan to make the brand more visible. This will include social media management on Facebook and Instagram.

- Desired Skills:
- Proven experience in launching and promoting apps.
- Ability to develop and execute a brand awareness strategy.
- Proficiency in managing social media and understanding their algorithms.
- Experience in the parenting market would be an added advantage.

If you have experience in these areas and are confident in delivering, please get in touch.

Look forward to working with you!

Thanks,
NightLight Team