Marketing Manager for Children's Tabletop Game
Budget: £5 – £10 GBP
I'm in need of a skilled marketing manager to oversee my upcoming tabletop game's promotional campaign, targeted specifically at children. This game is scheduled to be launched within the next year, yet I'm eager to kick off the marketing efforts at the earliest.
- Target Demographic: The primary audience for this game is board game enthusiasts, family tabletop gamers and children. The chosen candidate should have a deep understanding of how to effectively market products to these demographics.
The following are the key responsibilities and requirements for the job:
- Marketing Channels: The ideal candidate should be proficient in utilizing a mix of marketing channels. These would include:
- Social Media: Ability to create appealing content for platforms like Instagram, Twitter, and Facebook, identifying child-friendly content that resonates.
- Email Marketing: Creation of engaging email campaigns, possibly featuring game previews or related content targeted towards parents and children.
- Influencer Partnerships: Experience in identifying and collaborating with child-friendly influencers who can promote the game.
- Google and Facebook Ads: Proficiency in managing ad campaigns on these platforms to effectively reach our target audience.
- Main Objective: The primary goal of this marketing campaign is to enhance brand recognition and to gather more emails/ followers on Kickstarter before launch. The candidate should have a proven track record of executing brand awareness campaigns and be able to tailor strategies specifically to a my target audience.
I'm looking for a candidate with a strong background in croud funding campaign. Experience with tabletop game promotion would be a huge plus, yet not a necessity. The candidate should be creative, organized, and have excellent communication skills. The ability to work within a timeline and provide progress reports is crucial.
- Target Demographic: The primary audience for this game is board game enthusiasts, family tabletop gamers and children. The chosen candidate should have a deep understanding of how to effectively market products to these demographics.
The following are the key responsibilities and requirements for the job:
- Marketing Channels: The ideal candidate should be proficient in utilizing a mix of marketing channels. These would include:
- Social Media: Ability to create appealing content for platforms like Instagram, Twitter, and Facebook, identifying child-friendly content that resonates.
- Email Marketing: Creation of engaging email campaigns, possibly featuring game previews or related content targeted towards parents and children.
- Influencer Partnerships: Experience in identifying and collaborating with child-friendly influencers who can promote the game.
- Google and Facebook Ads: Proficiency in managing ad campaigns on these platforms to effectively reach our target audience.
- Main Objective: The primary goal of this marketing campaign is to enhance brand recognition and to gather more emails/ followers on Kickstarter before launch. The candidate should have a proven track record of executing brand awareness campaigns and be able to tailor strategies specifically to a my target audience.
I'm looking for a candidate with a strong background in croud funding campaign. Experience with tabletop game promotion would be a huge plus, yet not a necessity. The candidate should be creative, organized, and have excellent communication skills. The ability to work within a timeline and provide progress reports is crucial.