Marketing Analytics

A social media app that will cater to the interaction needs of Gen Y and Gen Z
Consider the fact that post pandemic physical meetings may continue to be difficult
Positioning will be between current social media apps and physical meeting - ability to simulate the physical meeting experience beyond video and audio
Launch will be in December 2022
Freemium model
Use the power of AI and Machine learning
Use the power of AR
Incorporate Nudging strategy (behavioral analytics) to convert free members to paid
Catering to both resident and non-resident Indians
Personalized experience for all users
Monthly subscriptions
Intelligent pricing
Start small and grow exponentially from 2nd year - market leader by 2025
Average daily registrations expected - 40,000 new users
Marketing largely digital

## Make a presentation giving your understanding of scope Competitor landscape
Feature list with USP's that will make your app stand out including one feature that is your own original recommendation none of the others have and cannot replicate easily .

As a data Scientist you need to Identify at least 5 Use cases where Data science will be leveraged including the ones that will help attract the target user segment and retention as well as intelligent pricing
For the AI/ML models, how will we ensure that the models built are effective?
How will you address the cold start problem? (We have no data as this is a new app)
How will we provide a personalized experience to our users?
What kind of data should be captured by the app?
How will this data be processed and used within the application in a beneficial manner?
Proposed Technology stack for the end-to-end data processing .