Hotel Marketing Campaign
Budget: ₹1,500 – ₹12,500 INR
The Goal: Boosting direct bookings is my top priority. The path forward is a well-planned mix of social media and solid SEO. Our hotel is based in Goa, attracting travelers from all over the world, though a significant portion of our loyal guests still originate from neighboring Maharashtra.
I am looking for a marketing partner who can craft a strategy that appeals to a global audience (English-first) while possessing the cultural nuance and language skills (Marathi) to effectively convert our high-value domestic market.
Here is what I need:
Global & Local Content Strategy: A Facebook and Instagram content calendar that blends eye-catching visuals with persuasive captions. The primary language should be English to target international and pan-India travelers, but I need the ability to craft culturally relevant Marathi copy for specific posts targeting our Maharashtra base.
Conversion-Focused Ad Campaigns: Targeted ad sets on both platforms, strictly optimised for conversions (bookings) rather than vanity metrics like likes. These should be segmented:
Global/National: Targeting tourists planning trips to Goa.
Regional: Targeting the Maharashtra market with localized appeals.
SEO Audit & Optimization: A quick SEO audit of the hotel website followed by on-page tweaks—titles, meta descriptions, and strategic keywords—to push us up the search results for both "Hotels in Goa" (Global intent) and specific local search terms.
Actionable Reporting: Simple performance reports each week showing transparent data on traffic, reach, and—most importantly—booking trends.
Tools & Flexibility: You are free to work with the tools you prefer—Meta Business Suite, Google Analytics, Semrush, etc.—provided the data remains transparent and the strategy remains booking-centric.
Ideal Candidate:
Strong experience in Hospitality/Travel marketing.
Fluent in English for global copy.
Speaking Marathi is a major plus to help us craft genuine copy for our largest domestic demographic.
Timeline: Timeline and scope are flexible; once we agree on the plan
I am looking for a marketing partner who can craft a strategy that appeals to a global audience (English-first) while possessing the cultural nuance and language skills (Marathi) to effectively convert our high-value domestic market.
Here is what I need:
Global & Local Content Strategy: A Facebook and Instagram content calendar that blends eye-catching visuals with persuasive captions. The primary language should be English to target international and pan-India travelers, but I need the ability to craft culturally relevant Marathi copy for specific posts targeting our Maharashtra base.
Conversion-Focused Ad Campaigns: Targeted ad sets on both platforms, strictly optimised for conversions (bookings) rather than vanity metrics like likes. These should be segmented:
Global/National: Targeting tourists planning trips to Goa.
Regional: Targeting the Maharashtra market with localized appeals.
SEO Audit & Optimization: A quick SEO audit of the hotel website followed by on-page tweaks—titles, meta descriptions, and strategic keywords—to push us up the search results for both "Hotels in Goa" (Global intent) and specific local search terms.
Actionable Reporting: Simple performance reports each week showing transparent data on traffic, reach, and—most importantly—booking trends.
Tools & Flexibility: You are free to work with the tools you prefer—Meta Business Suite, Google Analytics, Semrush, etc.—provided the data remains transparent and the strategy remains booking-centric.
Ideal Candidate:
Strong experience in Hospitality/Travel marketing.
Fluent in English for global copy.
Speaking Marathi is a major plus to help us craft genuine copy for our largest domestic demographic.
Timeline: Timeline and scope are flexible; once we agree on the plan