Luxury Skincare Brand's Social Media Campaign

I'm in search of an experienced social media advertising expert with a deep understanding of the skincare industry, particularly on Facebook and TikTok. The primary goal of this project is to drive sales by elevating our brand visibility through high-end, visually appealing content. Your expertise will be pivotal in developing and implementing a strategic advertising campaign aimed at boosting brand awareness and ultimately, our sales figures.

Key Responsibilities:
- Craft and execute a strategic advertising campaign.
- Create and curate high-end visual content, primarily videos.
- Monitor, analyze and report on campaign performance.

Ideal Candidate:
- Proven experience in social media advertising, particularly on Facebook and TikTok.
- Deep knowledge and understanding of the skincare industry.
- Exceptional skills in creating visually appealing, high-end content.
- Strong analytical skills to measure campaign success.

The campaign should be executed over the next 3 months. The campaign should focus on middle-aged adults aged 26-40. The campaign content should have an elegant and luxurious tone. The campaign will work with a medium budget, allowing for more comprehensive strategies and moderate ad spend. The campaign should focus on increasing the sales conversion rate. The campaign should emphasize the quality and purity of our products. The campaign's success will be primarily measured by the level of brand engagement. Additionally, the campaign should also focus on Instagram. The campaign should prioritize high-quality video tutorials showcasing product usage. Please highlight the unique ingredients of our skincare products in the campaign.