Local Fashion IG/TikTok Sales -- 2
Budget: $15 – $25 USD
I run a growing local fashion label and I’m ready to turn our Instagram and TikTok feeds into real sales channels. The accounts are set up and have a modest following; what’s missing is a consistent, sales-oriented content engine.
The primary goal is simple: increase conversions. Every idea, post, and ad should push viewers one step closer to checkout. Our audience is broad—men and women of all ages—so messaging must stay inclusive without losing the brand’s youthful edge.
Content direction
Lifestyle videos will lead the way. Think short, relatable clips that show how our pieces fit into everyday moments: styling tips on the go, quick “day-to-night” transitions, behind-the-scenes shoots, and customer try-ons. Static images or interactive posts are welcome when they support the storyline, but the spotlight belongs to video.
Scope and deliverables
• One-month content calendar centred on 15–30 sec Reels/TikToks
• Minimum three edited lifestyle videos each week, formatted natively for both platforms
• Captions, on-screen text, and hashtag sets in Bahasa Indonesia that highlight purchase hooks and calls-to-action
• Community management (replying to comments and DMs within 24 hours)
• Weekly insight report tracking reach, engagement, product-page clicks, and resulting sales; data will steer weekly optimisation
Acceptance criteria
• Visuals match existing brand colours and tone
• Audio and subtitles are clear, platform-compliant, and copyright-safe
• By week four, product-page clicks rise by at least 10 %; if not, an action plan for closing the gap accompanies the report
I can supply product samples, brand guidelines, and previous creative assets on day one, and I’m happy to appear on-camera if it helps authenticity. Let’s create scroll-stopping videos that move inventory, not just metrics.
The primary goal is simple: increase conversions. Every idea, post, and ad should push viewers one step closer to checkout. Our audience is broad—men and women of all ages—so messaging must stay inclusive without losing the brand’s youthful edge.
Content direction
Lifestyle videos will lead the way. Think short, relatable clips that show how our pieces fit into everyday moments: styling tips on the go, quick “day-to-night” transitions, behind-the-scenes shoots, and customer try-ons. Static images or interactive posts are welcome when they support the storyline, but the spotlight belongs to video.
Scope and deliverables
• One-month content calendar centred on 15–30 sec Reels/TikToks
• Minimum three edited lifestyle videos each week, formatted natively for both platforms
• Captions, on-screen text, and hashtag sets in Bahasa Indonesia that highlight purchase hooks and calls-to-action
• Community management (replying to comments and DMs within 24 hours)
• Weekly insight report tracking reach, engagement, product-page clicks, and resulting sales; data will steer weekly optimisation
Acceptance criteria
• Visuals match existing brand colours and tone
• Audio and subtitles are clear, platform-compliant, and copyright-safe
• By week four, product-page clicks rise by at least 10 %; if not, an action plan for closing the gap accompanies the report
I can supply product samples, brand guidelines, and previous creative assets on day one, and I’m happy to appear on-camera if it helps authenticity. Let’s create scroll-stopping videos that move inventory, not just metrics.