Lifestyle Brand Social Media Manager
Budget: $30 – $80 USD
Project Type
Hourly Project
Suggested Hourly Budget
USD $30–$80/hour, depending on experience and agreed scope
Suggested Skills
Social Media Marketing, Content Writing, Instagram Marketing, TikTok, Digital Marketing
Project Description
We are looking for an experienced Content & Social Media Manager to support content strategy, brand storytelling, social media management, and community engagement for a premium lifestyle and ecommerce brand focused on homeware, fashion, fragrance, gifting, and lifestyle products.
This is a remote hourly freelance project for an independent contractor. The project is suitable for a long-term collaboration, with workload and weekly hours agreed through Freelancer based on content volume, campaign priorities, and business needs.
Some overlap with UK business hours is preferred for content reviews, campaign coordination, and team communication, but this is a remote freelance engagement and not an on-site employment role.
Company & Business Context
The White Company is a premium British lifestyle brand known for timeless design, elegant aesthetics, and high-quality products across homeware, bedding, fashion, fragrance, gifting, and everyday essentials.
The business operates through ecommerce and retail channels, serving customers who value premium quality, comfort, simplicity, and elevated lifestyle experiences. Content, social media, and digital storytelling play an important role in customer engagement, ecommerce growth, seasonal campaigns, and brand visibility across multiple markets.
Project Overview
The selected freelancer will help plan, create, manage, and optimize social media and digital content across multiple platforms.
The main goal is to strengthen brand storytelling, improve engagement, increase audience growth, support ecommerce visibility, and maintain a consistent premium brand identity across social channels.
We are looking for someone who is creative, detail-oriented, organized, trend-aware, and comfortable managing social content across platforms such as Instagram, TikTok, Facebook, Pinterest, and other relevant channels.
Main Responsibilities
1. Social Media Strategy & Content Management
You will help plan, manage, and optimize content across multiple social platforms.
This may include:
Instagram
TikTok
Facebook
Pinterest
Short-form video content
Reels and stories
Lifestyle and campaign content
Community engagement
You should be able to manage content from planning to publishing, including content calendars, captions, creative coordination, posting schedules, and performance tracking.
2. Content Creation & Brand Storytelling
You will help create engaging and premium brand-focused content that aligns with the company’s visual identity and messaging standards.
Responsibilities may include:
Writing captions and social copy
Developing content ideas and storytelling angles
Creating or coordinating reels, carousels, stories, and campaign content
Supporting seasonal campaigns and product launches
Maintaining consistent tone of voice and visual direction
Identifying social trends and adapting them to the brand
The focus is not only posting content, but building a scalable and engaging social media presence that supports long-term brand growth.
3. Community Management & Audience Engagement
You will help manage audience interaction and maintain a professional and on-brand social presence.
This may include:
Monitoring comments and messages
Responding to customer interactions
Supporting community engagement initiatives
Identifying audience feedback and content opportunities
Helping improve audience quality and engagement performance
4. Creative Coordination & Collaboration
You will work with marketing, ecommerce, creative, and content contributors to improve content quality and campaign performance.
This may include:
Coordinating content requirements
Reviewing creative assets
Providing social-first content recommendations
Identifying high-performing content styles and formats
Supporting influencer or creator collaborations
Assisting with campaign planning and execution
You do not need to be a professional designer, but you should understand how visual quality and storytelling impact social media performance.
5. Reporting & Performance Insights
You will provide reporting and actionable recommendations based on content and social performance.
Reports may include:
Engagement metrics
Reach and impressions
Follower growth
Traffic performance
Content performance by platform
Community engagement insights
Short-form video performance
Top-performing content analysis
The goal is to turn content performance data into practical improvement strategies.
6. Content Testing & Optimization
You will help test different formats, messaging styles, content themes, and posting strategies.
This may include:
Caption testing
Creative format testing
Posting schedule testing
Short-form video testing
Audience engagement testing
Platform-specific content optimization
You should be comfortable using content insights to improve performance over time.
7. Brand Consistency & Professional Standards
All content and communication should align with premium brand standards, platform guidelines, and professional social media practices.
We are not looking for spam engagement tactics, fake followers, misleading content, copyright violations, or low-quality mass-posting methods.
Expected Working Rhythm
Daily or Near-Daily
Monitor content performance and engagement
Review comments and community activity
Publish or schedule content
Identify trend opportunities and content updates
Weekly
Review content calendars and campaign priorities
Analyze content performance across platforms
Coordinate with creative or marketing contributors
Recommend improvements and content ideas
Monthly
Prepare content and social performance reports
Review engagement, growth, and audience trends
Recommend content strategy improvements
Plan upcoming campaign and seasonal content
Expected Deliverables
The selected freelancer may be responsible for:
Content calendar management
Social media content planning
Caption writing and content coordination
Short-form video content recommendations
Community engagement management
Weekly performance summaries
Monthly social media reports
Content optimization recommendations
Audience engagement insights
Campaign content coordination
Success Metrics
Success will be evaluated based on agreed project goals, which may include:
Improved engagement rates
Audience growth
Stronger brand consistency
Higher quality content performance
Improved community engagement
Better social media reach and visibility
Increased ecommerce traffic from social channels
More effective content planning and publishing workflow
Experience We Are Looking For
Please apply if you have:
2+ years of experience in social media management or content marketing
Strong hands-on experience with Instagram and TikTok
Experience managing content across multiple platforms
Strong writing and storytelling skills
Experience with short-form video and social-first content
Strong understanding of engagement and content optimization
Ability to manage content calendars and multiple campaigns
Strong communication and project management skills
Experience working remotely with marketing, ecommerce, or creative teams
Nice to Have
Experience with Pinterest content
Experience in lifestyle, fashion, beauty, homeware, or ecommerce brands
Experience with Canva or Adobe Creative Suite
Experience with influencer or creator coordination
Experience with social analytics and reporting tools
Understanding of ecommerce content strategy
Tools & Platforms
Relevant tools may include:
Instagram
TikTok
Facebook
Pinterest
Canva
Adobe Creative Suite
Google Analytics
Social scheduling tools
Google Workspace
Notion or similar project management tools
Access to brand assets, content libraries, analytics tools, dashboards, or internal materials will only be provided after the project is awarded through Freelancer and after any required confidentiality or permission steps are completed.
Collaboration
You may work with:
Marketing team
Creative contributors
Ecommerce team
Brand team
Content creators
External freelancers or agencies
This is a freelance project, so the selected freelancer will provide content management, social media support, reporting, and recommendations for agreed workstreams. The engagement does not create an employee, full-time staff, or on-site employment relationship.
Compensation
This is an hourly Freelancer project.
The suggested range is:
USD $30–$80/hour
The final hourly rate will depend on experience, portfolio quality, content ownership level, and agreed scope.
Performance-based bonuses may be considered for clearly defined results such as audience growth, engagement improvement, content performance, or ecommerce traffic growth. Any bonus or additional payment must be agreed and processed through Freelancer.
How to Apply
Please submit your proposal through Freelancer and include:
A short introduction
Your social media or content marketing experience
Platforms you have managed, especially Instagram, TikTok, Facebook, or Pinterest
Examples of content or social media accounts you have worked on
Examples of engagement, audience growth, or campaign results you improved
Your experience with short-form video or ecommerce content
Your preferred hourly rate
Your weekly availability
Any relevant lifestyle, fashion, beauty, homeware, or ecommerce industry experience
We are looking for a long-term remote freelance collaborator who can help strengthen brand storytelling, improve social engagement, and build a scalable premium social media presence.
Hourly Project
Suggested Hourly Budget
USD $30–$80/hour, depending on experience and agreed scope
Suggested Skills
Social Media Marketing, Content Writing, Instagram Marketing, TikTok, Digital Marketing
Project Description
We are looking for an experienced Content & Social Media Manager to support content strategy, brand storytelling, social media management, and community engagement for a premium lifestyle and ecommerce brand focused on homeware, fashion, fragrance, gifting, and lifestyle products.
This is a remote hourly freelance project for an independent contractor. The project is suitable for a long-term collaboration, with workload and weekly hours agreed through Freelancer based on content volume, campaign priorities, and business needs.
Some overlap with UK business hours is preferred for content reviews, campaign coordination, and team communication, but this is a remote freelance engagement and not an on-site employment role.
Company & Business Context
The White Company is a premium British lifestyle brand known for timeless design, elegant aesthetics, and high-quality products across homeware, bedding, fashion, fragrance, gifting, and everyday essentials.
The business operates through ecommerce and retail channels, serving customers who value premium quality, comfort, simplicity, and elevated lifestyle experiences. Content, social media, and digital storytelling play an important role in customer engagement, ecommerce growth, seasonal campaigns, and brand visibility across multiple markets.
Project Overview
The selected freelancer will help plan, create, manage, and optimize social media and digital content across multiple platforms.
The main goal is to strengthen brand storytelling, improve engagement, increase audience growth, support ecommerce visibility, and maintain a consistent premium brand identity across social channels.
We are looking for someone who is creative, detail-oriented, organized, trend-aware, and comfortable managing social content across platforms such as Instagram, TikTok, Facebook, Pinterest, and other relevant channels.
Main Responsibilities
1. Social Media Strategy & Content Management
You will help plan, manage, and optimize content across multiple social platforms.
This may include:
TikTok
Short-form video content
Reels and stories
Lifestyle and campaign content
Community engagement
You should be able to manage content from planning to publishing, including content calendars, captions, creative coordination, posting schedules, and performance tracking.
2. Content Creation & Brand Storytelling
You will help create engaging and premium brand-focused content that aligns with the company’s visual identity and messaging standards.
Responsibilities may include:
Writing captions and social copy
Developing content ideas and storytelling angles
Creating or coordinating reels, carousels, stories, and campaign content
Supporting seasonal campaigns and product launches
Maintaining consistent tone of voice and visual direction
Identifying social trends and adapting them to the brand
The focus is not only posting content, but building a scalable and engaging social media presence that supports long-term brand growth.
3. Community Management & Audience Engagement
You will help manage audience interaction and maintain a professional and on-brand social presence.
This may include:
Monitoring comments and messages
Responding to customer interactions
Supporting community engagement initiatives
Identifying audience feedback and content opportunities
Helping improve audience quality and engagement performance
4. Creative Coordination & Collaboration
You will work with marketing, ecommerce, creative, and content contributors to improve content quality and campaign performance.
This may include:
Coordinating content requirements
Reviewing creative assets
Providing social-first content recommendations
Identifying high-performing content styles and formats
Supporting influencer or creator collaborations
Assisting with campaign planning and execution
You do not need to be a professional designer, but you should understand how visual quality and storytelling impact social media performance.
5. Reporting & Performance Insights
You will provide reporting and actionable recommendations based on content and social performance.
Reports may include:
Engagement metrics
Reach and impressions
Follower growth
Traffic performance
Content performance by platform
Community engagement insights
Short-form video performance
Top-performing content analysis
The goal is to turn content performance data into practical improvement strategies.
6. Content Testing & Optimization
You will help test different formats, messaging styles, content themes, and posting strategies.
This may include:
Caption testing
Creative format testing
Posting schedule testing
Short-form video testing
Audience engagement testing
Platform-specific content optimization
You should be comfortable using content insights to improve performance over time.
7. Brand Consistency & Professional Standards
All content and communication should align with premium brand standards, platform guidelines, and professional social media practices.
We are not looking for spam engagement tactics, fake followers, misleading content, copyright violations, or low-quality mass-posting methods.
Expected Working Rhythm
Daily or Near-Daily
Monitor content performance and engagement
Review comments and community activity
Publish or schedule content
Identify trend opportunities and content updates
Weekly
Review content calendars and campaign priorities
Analyze content performance across platforms
Coordinate with creative or marketing contributors
Recommend improvements and content ideas
Monthly
Prepare content and social performance reports
Review engagement, growth, and audience trends
Recommend content strategy improvements
Plan upcoming campaign and seasonal content
Expected Deliverables
The selected freelancer may be responsible for:
Content calendar management
Social media content planning
Caption writing and content coordination
Short-form video content recommendations
Community engagement management
Weekly performance summaries
Monthly social media reports
Content optimization recommendations
Audience engagement insights
Campaign content coordination
Success Metrics
Success will be evaluated based on agreed project goals, which may include:
Improved engagement rates
Audience growth
Stronger brand consistency
Higher quality content performance
Improved community engagement
Better social media reach and visibility
Increased ecommerce traffic from social channels
More effective content planning and publishing workflow
Experience We Are Looking For
Please apply if you have:
2+ years of experience in social media management or content marketing
Strong hands-on experience with Instagram and TikTok
Experience managing content across multiple platforms
Strong writing and storytelling skills
Experience with short-form video and social-first content
Strong understanding of engagement and content optimization
Ability to manage content calendars and multiple campaigns
Strong communication and project management skills
Experience working remotely with marketing, ecommerce, or creative teams
Nice to Have
Experience with Pinterest content
Experience in lifestyle, fashion, beauty, homeware, or ecommerce brands
Experience with Canva or Adobe Creative Suite
Experience with influencer or creator coordination
Experience with social analytics and reporting tools
Understanding of ecommerce content strategy
Tools & Platforms
Relevant tools may include:
TikTok
Canva
Adobe Creative Suite
Google Analytics
Social scheduling tools
Google Workspace
Notion or similar project management tools
Access to brand assets, content libraries, analytics tools, dashboards, or internal materials will only be provided after the project is awarded through Freelancer and after any required confidentiality or permission steps are completed.
Collaboration
You may work with:
Marketing team
Creative contributors
Ecommerce team
Brand team
Content creators
External freelancers or agencies
This is a freelance project, so the selected freelancer will provide content management, social media support, reporting, and recommendations for agreed workstreams. The engagement does not create an employee, full-time staff, or on-site employment relationship.
Compensation
This is an hourly Freelancer project.
The suggested range is:
USD $30–$80/hour
The final hourly rate will depend on experience, portfolio quality, content ownership level, and agreed scope.
Performance-based bonuses may be considered for clearly defined results such as audience growth, engagement improvement, content performance, or ecommerce traffic growth. Any bonus or additional payment must be agreed and processed through Freelancer.
How to Apply
Please submit your proposal through Freelancer and include:
A short introduction
Your social media or content marketing experience
Platforms you have managed, especially Instagram, TikTok, Facebook, or Pinterest
Examples of content or social media accounts you have worked on
Examples of engagement, audience growth, or campaign results you improved
Your experience with short-form video or ecommerce content
Your preferred hourly rate
Your weekly availability
Any relevant lifestyle, fashion, beauty, homeware, or ecommerce industry experience
We are looking for a long-term remote freelance collaborator who can help strengthen brand storytelling, improve social engagement, and build a scalable premium social media presence.