Lead Generation & Luxury Branding Campaign for Gurgaon Real Estate (HNI/NRI Focus)
Budget: ₹1,500 – ₹12,500 INR
I am a professional Realtor based in Gurgaon, specializing in Luxury residential projects (e.g. Sobha, Krisumi, Central Park etc) and plotted developments (residential, health care plots) & corporate office acquisitions. I am looking for a high-level Digital Marketing & Lead Generation Expert to transform my social media presence into a "high-conversion engine." The goal is to establish a dominant brand identity that attracts Investors, HNIs, and NRIs.
Key Deliverables:
- Social Media Branding (Instagram & LinkedIn):
- Develop a cohesive, premium visual identity (Reels, Carousels, Static Posts).
- Create a content strategy that balances "Market Education" (Investment tips) with "Property Showcases."
- Manage a professional content calendar (3-4 high-quality posts per week).
- Lead Generation & Funnel Building:
- Implement targeted lead-gen strategies (LinkedIn outreach, Instagram Lead Magnets).
- Create "Comment-to-DM" automation or funnels to capture investor inquiries.
- Focus on quality over quantity—leads must have high intent for Gurgaon investments.
Engagement & Growth:
- Organic growth strategies to reach NRIs and HNI circles.
- Cleanup of inactive/bot followers to ensure high engagement rates.
Ideal Freelancer Requirements:
- Proven track record in Indian Real Estate marketing (specifically Gurgaon/NCR).
- Experience in catering to the NRI/HNI segment.
- Expertise in Canva/Adobe, LinkedIn Sales Navigator, and Meta Ads.
- Strong understanding of Real Estate trends (2026) and local market dynamics (Gurugram).
Note: My current social handles & website will be shared with shortlisted candidates for a brand audit.
Key Deliverables:
- Social Media Branding (Instagram & LinkedIn):
- Develop a cohesive, premium visual identity (Reels, Carousels, Static Posts).
- Create a content strategy that balances "Market Education" (Investment tips) with "Property Showcases."
- Manage a professional content calendar (3-4 high-quality posts per week).
- Lead Generation & Funnel Building:
- Implement targeted lead-gen strategies (LinkedIn outreach, Instagram Lead Magnets).
- Create "Comment-to-DM" automation or funnels to capture investor inquiries.
- Focus on quality over quantity—leads must have high intent for Gurgaon investments.
Engagement & Growth:
- Organic growth strategies to reach NRIs and HNI circles.
- Cleanup of inactive/bot followers to ensure high engagement rates.
Ideal Freelancer Requirements:
- Proven track record in Indian Real Estate marketing (specifically Gurgaon/NCR).
- Experience in catering to the NRI/HNI segment.
- Expertise in Canva/Adobe, LinkedIn Sales Navigator, and Meta Ads.
- Strong understanding of Real Estate trends (2026) and local market dynamics (Gurugram).
Note: My current social handles & website will be shared with shortlisted candidates for a brand audit.