Lead-Generating Social Media Copy
Budget: $250 – $750 USD
The goal is simple: turn my Facebook and Instagram feeds into consistent lead and sales engines through a steady stream of well-researched, informative posts. To make that happen, I need you to dig into my offer, pinpoint the pain points that move prospects to action, and translate those insights into scroll-stopping copy and visual concepts that feel genuinely helpful rather than overtly promotional.
Here’s the flow I have in mind:
– Start with a brief discovery call so you can clarify the customer persona and brand voice.
– Build a 30-day content calendar that maps each key topic, post angle, and CTA across both platforms.
– Craft the captions (and light visual direction if you work in Canva or a similar tool) so every post educates first, sells second, and drives users to the lead form or checkout page.
– Hand off the finished assets in an easy-to-schedule format—Google Doc, CSV for Meta Business Suite, or the scheduling tool of your choice.
Acceptance criteria:
• 12–16 posts (mix of single images, short reels, or carousels) ready to publish for Facebook and Instagram.
• Copy length tailored to each platform, clear CTA in each post, zero grammar errors.
• Hashtags and first-comment suggestions included where they add reach.
• All work delivered at least three days before the first scheduled post so there’s room for review.
If you have experience pairing persuasive copy with simple design mock-ups, that’s a bonus—just let me know. Looking forward to seeing how you’d elevate my channels and, most importantly, convert followers into buyers.
Here’s the flow I have in mind:
– Start with a brief discovery call so you can clarify the customer persona and brand voice.
– Build a 30-day content calendar that maps each key topic, post angle, and CTA across both platforms.
– Craft the captions (and light visual direction if you work in Canva or a similar tool) so every post educates first, sells second, and drives users to the lead form or checkout page.
– Hand off the finished assets in an easy-to-schedule format—Google Doc, CSV for Meta Business Suite, or the scheduling tool of your choice.
Acceptance criteria:
• 12–16 posts (mix of single images, short reels, or carousels) ready to publish for Facebook and Instagram.
• Copy length tailored to each platform, clear CTA in each post, zero grammar errors.
• Hashtags and first-comment suggestions included where they add reach.
• All work delivered at least three days before the first scheduled post so there’s room for review.
If you have experience pairing persuasive copy with simple design mock-ups, that’s a bonus—just let me know. Looking forward to seeing how you’d elevate my channels and, most importantly, convert followers into buyers.