Lead-Generating Social Media Campaign
Budget: ₹600 – ₹1,500 INR
The objective is clear: turn Facebook and Instagram into steady, measurable lead-generating channels for my business. All work should point toward capturing qualified prospects rather than simply boosting vanity metrics.
Content & Creative
You will design a balanced mix of eye-catching images, short videos, and supportive text/articles tailored to each platform’s native style. Every piece should carry a clear call-to-action that feeds directly into our chosen lead capture funnel.
Strategy & Execution
• Map out a 30-day content calendar synced with promotional peaks.
• Build or refine Meta Ads Manager campaigns, audience targeting, and retargeting loops.
• Integrate any required lead forms, landing pages, or pixel tracking so performance can be traced from first touch to conversion.
Measurement
Weekly snapshots highlighting cost-per-lead, engagement versus reach, and recommended optimisations will keep the process transparent and iterative.
Acceptance Criteria
1. At least two fresh creatives (one image, one video) approved and scheduled per week.
2. Conversion tracking verified and reporting dashboards live before the first ad set launches.
3. Lead volume and CPL benchmark established by the end of week two, with improvements documented thereafter.
All account access, brand assets, and past data will be supplied once we agree on the workflow and timeline.
Content & Creative
You will design a balanced mix of eye-catching images, short videos, and supportive text/articles tailored to each platform’s native style. Every piece should carry a clear call-to-action that feeds directly into our chosen lead capture funnel.
Strategy & Execution
• Map out a 30-day content calendar synced with promotional peaks.
• Build or refine Meta Ads Manager campaigns, audience targeting, and retargeting loops.
• Integrate any required lead forms, landing pages, or pixel tracking so performance can be traced from first touch to conversion.
Measurement
Weekly snapshots highlighting cost-per-lead, engagement versus reach, and recommended optimisations will keep the process transparent and iterative.
Acceptance Criteria
1. At least two fresh creatives (one image, one video) approved and scheduled per week.
2. Conversion tracking verified and reporting dashboards live before the first ad set launches.
3. Lead volume and CPL benchmark established by the end of week two, with improvements documented thereafter.
All account access, brand assets, and past data will be supplied once we agree on the workflow and timeline.