B2B Lead-Gen Marketing Campaign
Budget: ₹150,000 – ₹250,000 INR
I’m gearing up for a performance-driven digital campaign focused squarely on generating qualified B2B leads. To make this happen, I need someone who can design and run tightly targeted Social Media Marketing and Search Engine Marketing (SEM) initiatives that speak directly to decision-makers in our industry.
Here’s the flow I’m envisioning:
• Strategy & funnel mapping: a concise plan that aligns audience intent with our offer, broken into clear stages from first touch to hand-off to sales.
• Channel build-out: set up and configure LinkedIn, Facebook, and Google Ads campaigns (keywords, ad groups, creatives, and tracking) with conversion goals tied to our CRM.
• Creative & copy: compelling ad copy and visuals that emphasise our value proposition and entice prospects to opt in.
• Optimisation & reporting: continual A/B testing, bid and budget tuning, and weekly performance dashboards so we can see cost per lead, CTR, and ROAS at a glance.
Acceptance criteria
– Campaigns live and tracking conversions correctly
– Minimum two A/B tests running at any time
– Weekly report delivered in an agreed-upon format
If you’re seasoned in paid social and SEM for B2B, comfortable owning the funnel end to end, and driven by measurable results, let’s talk timing and next steps.
Here’s the flow I’m envisioning:
• Strategy & funnel mapping: a concise plan that aligns audience intent with our offer, broken into clear stages from first touch to hand-off to sales.
• Channel build-out: set up and configure LinkedIn, Facebook, and Google Ads campaigns (keywords, ad groups, creatives, and tracking) with conversion goals tied to our CRM.
• Creative & copy: compelling ad copy and visuals that emphasise our value proposition and entice prospects to opt in.
• Optimisation & reporting: continual A/B testing, bid and budget tuning, and weekly performance dashboards so we can see cost per lead, CTR, and ROAS at a glance.
Acceptance criteria
– Campaigns live and tracking conversions correctly
– Minimum two A/B tests running at any time
– Weekly report delivered in an agreed-upon format
If you’re seasoned in paid social and SEM for B2B, comfortable owning the funnel end to end, and driven by measurable results, let’s talk timing and next steps.