Lead-Focused Performance Marketing Campaign
Budget: $8 – $15 USD
The main objective is clear: turn ad spend into measurable leads and sales. To do that, I need a specialist who can plan, launch and optimise campaigns across the channels that matter most to my audience—Facebook, Instagram and Google Ads—combining paid social with search engine marketing for maximum reach and efficiency.
Here’s the workflow I have in mind: first, translate my business offer into a performance-oriented strategy; next, build the campaigns inside Facebook Ads Manager and Google Ads, wiring in conversion tracking through GA4, the Facebook Pixel and Google Tag Manager. Once live, continual optimisation of keywords, audiences, bids, budgets and creative should push the cost per acquisition down while scaling volume.
Deliverables
• Channel strategy that ties spend to revenue goals
• End-to-end campaign setup on Facebook, Instagram and Google Ads
• Tracking architecture (events, conversion actions, remarketing lists) fully tested
• Weekly performance reports with insights and next-step recommendations
Acceptance criteria
• Campaigns must launch with all tracking firing correctly and be approved by platform policy
• First optimisation cycle completed within seven days of launch
• Lead cost and volume targets reported transparently and benchmarked against industry norms
If you thrive on data, know how to make Social Media Marketing and SEM work hand in hand, and can keep refining until the numbers make sense, this project will fit you perfectly.
Here’s the workflow I have in mind: first, translate my business offer into a performance-oriented strategy; next, build the campaigns inside Facebook Ads Manager and Google Ads, wiring in conversion tracking through GA4, the Facebook Pixel and Google Tag Manager. Once live, continual optimisation of keywords, audiences, bids, budgets and creative should push the cost per acquisition down while scaling volume.
Deliverables
• Channel strategy that ties spend to revenue goals
• End-to-end campaign setup on Facebook, Instagram and Google Ads
• Tracking architecture (events, conversion actions, remarketing lists) fully tested
• Weekly performance reports with insights and next-step recommendations
Acceptance criteria
• Campaigns must launch with all tracking firing correctly and be approved by platform policy
• First optimisation cycle completed within seven days of launch
• Lead cost and volume targets reported transparently and benchmarked against industry norms
If you thrive on data, know how to make Social Media Marketing and SEM work hand in hand, and can keep refining until the numbers make sense, this project will fit you perfectly.