Lead-Driven Travel Social Campaign
Budget: €6 – €12 EUR
I need a results-oriented social media push that turns holiday-seekers into paying customers. The campaign will live on Facebook, Instagram and TikTok, using each platform’s ad manager to serve eye-catching creatives, compelling copy and irresistible calls-to-action that point directly to my booking funnel.
Scope
• Map out a clear strategy tied to measurable KPIs—cost per lead and conversion rate come first.
• Produce scroll-stopping visuals, short-form videos and carousel ads that highlight the trip experience rather than generic travel stock.
• Set up, launch and optimise campaigns inside Facebook Ads Manager, Instagram and TikTok for Business, including audience targeting, pixel tracking and retargeting sequences.
• Provide weekly performance dashboards plus actionable suggestions; I expect continual A/B testing to keep acquisition costs falling.
Acceptance criteria
• Campaign delivered live within seven days of asset approval.
• Minimum 20% improvement in lead volume at or below the current cost per acquisition after the first month, verified via platform analytics.
• All creative files and ad account settings handed over on completion.
If you have a proven track record generating direct sales for travel or lifestyle brands on these exact platforms, your expertise will be put to immediate use.
Scope
• Map out a clear strategy tied to measurable KPIs—cost per lead and conversion rate come first.
• Produce scroll-stopping visuals, short-form videos and carousel ads that highlight the trip experience rather than generic travel stock.
• Set up, launch and optimise campaigns inside Facebook Ads Manager, Instagram and TikTok for Business, including audience targeting, pixel tracking and retargeting sequences.
• Provide weekly performance dashboards plus actionable suggestions; I expect continual A/B testing to keep acquisition costs falling.
Acceptance criteria
• Campaign delivered live within seven days of asset approval.
• Minimum 20% improvement in lead volume at or below the current cost per acquisition after the first month, verified via platform analytics.
• All creative files and ad account settings handed over on completion.
If you have a proven track record generating direct sales for travel or lifestyle brands on these exact platforms, your expertise will be put to immediate use.