Lead Acquisition / Paid Search Specialist

We are seeking a freelance lead acquisition specialist to manage all aspects of our current paid media acquisition campaigns and to develop and launch new campaigns. Lead acquisition is a core element of our growth and we are seeking someone with the experience and to take our campaigns to a new level.

The lead acquisition specialist will be responsible for the strategy, planning, execution and tracking of campaigns targeting people interested in purchasing apartments in New York City. You will be responsible for our current campaigns on Google (search ads and ad network) and Facebook (retargeting and new audience), and for expanding these campaigns.

In addition, you will be responsible for developing new campaigns on new platforms such as Youtube, Bing, LinkedIn, Instagram, AdRoll, Taboola, Outbrain and other appropriate platforms. As part of this, you will document all key elements of each campaign, to include KPIs, targeting methodologies, A/B test plans and scaling options.

Attributes of the successful candidate include:

- Must have recent hands-on experience developing and managing large scale consumer oriented user acquisition campaigns.

- Must be extremely familiar with the various platform ad management tools, along with Google Analytics.

- Must be able to adjust bidding strategies and budget allocations based on real time external platform trends

- Experience with collaborating with tech, editorial, sales and creative teams

- Experience in developing (either directly or in collaboration) high quality content that engages target audience

- Strong communication skills, both written and verbal

- Strong organizational skills and ability to work independently

- Good sense of humor!

Previous experience in real estate is a plus, though not required.

This is a part-time, freelance position and is fully remote.