Launch D2C Men’s Haircare Socials
Budget: $25 – $50 USD
I’m building a premium, direct-to-consumer men’s hair-care line from scratch and need a partner who can give the brand an immediate, memorable presence on Instagram and TikTok while supporting paid social campaigns. From day one, our north star is brand awareness, so every reel, story, carousel, and ad should introduce guys to smarter hair care and make them curious to learn more.
The content itself must feel lifestyle-driven and natural—think effortlessly shot mornings, gym bags, and bathroom counters rather than studio backdrops—yet still teach viewers something useful about hair science, ingredients, or styling technique. If you enjoy turning educational insights into scroll-stopping, organic-looking visuals, you’ll fit right in.
Here’s what I’ll need first:
• A 60-day content roadmap that balances daily organic posts and weekly paid assets, tailored separately for Instagram and TikTok
• Creative concepts and copy that embed quick, actionable hair-care tips in a lifestyle setting
• Short-form video guidelines (hook, value nugget, CTA) plus any storyboard or shot list to guide production
• Paid ad setup inside Meta Ads Manager and TikTok Ads Manager, including audience recommendations, testing structure, and basic reporting templates
I’ll provide brand guidelines, early product samples, and core messaging. You’ll own the social voice and visuals, measure what works, then iterate. Strong performance can evolve this freelance role into an ongoing or full-time position as we scale. Let’s make this launch impossible to ignore.
The content itself must feel lifestyle-driven and natural—think effortlessly shot mornings, gym bags, and bathroom counters rather than studio backdrops—yet still teach viewers something useful about hair science, ingredients, or styling technique. If you enjoy turning educational insights into scroll-stopping, organic-looking visuals, you’ll fit right in.
Here’s what I’ll need first:
• A 60-day content roadmap that balances daily organic posts and weekly paid assets, tailored separately for Instagram and TikTok
• Creative concepts and copy that embed quick, actionable hair-care tips in a lifestyle setting
• Short-form video guidelines (hook, value nugget, CTA) plus any storyboard or shot list to guide production
• Paid ad setup inside Meta Ads Manager and TikTok Ads Manager, including audience recommendations, testing structure, and basic reporting templates
I’ll provide brand guidelines, early product samples, and core messaging. You’ll own the social voice and visuals, measure what works, then iterate. Strong performance can evolve this freelance role into an ongoing or full-time position as we scale. Let’s make this launch impossible to ignore.