Join Our Team: Freelance Marketing Specialist Wanted

BERNINA Singapore is seeking a dynamic freelance marketing professional to elevate our brand presence. As a leading retailer of premium sewing machines and workshops, we aim to inspire creativity and foster a vibrant sewing community.

Key Responsibilities:
• Digital Advertising: Manage and optimize Google Ads and Instagram Ads campaigns to drive traffic and sales.
• Social Media Management: Create and schedule engaging Instagram posts, including Reels, to showcase our products, workshops, and promotions.
• Email Marketing: Design and distribute newsletters using Mailchimp to inform and engage our audience.
• Content Creation: Utilize Adobe Illustrator for designing promotional materials; occasional photography and videography for content creation.

Qualifications:
• Proven experience in digital marketing, particularly with Google Ads, Instagram Ads, and Mailchimp.
• Strong proficiency in Adobe Illustrator; experience in photography and videography is a plus.
• Ability to analyze marketing expenditures and correlate them with sales performance.
• Understanding of our target audience and the ability to strategize marketing efforts effectively.