Insurance Leads via Social Media
Budget: $8 – $15 USD
I need to generate a steady stream of qualified business-insurance leads and I want all of the action happening on Facebook, Instagram, and TikTok. The goal is simple: more decision-makers entering our funnel and requesting quotes for coverage.
Here’s the landscape
• My agency covers a wide range of commercial policies—general liability, workers comp, professional liability, you name it.
• I handle quoting and closing; you focus on filling the pipeline.
• Speed matters. I’d like to see campaigns live and leads flowing as soon as possible.
What I’m looking for
• Strategy: audience research, offer positioning, and funnel design that fits each platform’s strengths.
• Creative: ad copy, visuals, short-form video concepts, plus any landing page tweaks needed to maximize conversions.
• Execution: full campaign build-out in Facebook Ads Manager, Instagram placement, and TikTok Ads, including tracking with the Meta Pixel and TikTok Pixel.
• Optimization: daily or near-daily tweaks for the first week, then data-driven adjustments to hit cost-per-lead targets.
Acceptance criteria
1. Campaigns go live on all three platforms within the agreed timeline.
2. Tracking is verified and lead details (name, business, phone, email) flow into our CRM or shared sheet without errors.
3. First 25 leads arrive within the initial test budget at—or below—the target CPL we establish together.
If you have proven results in insurance or other B2B lead gen on these specific platforms, that’s a strong plus. Let’s get started immediately—my calendar is open for a quick kickoff call.
Here’s the landscape
• My agency covers a wide range of commercial policies—general liability, workers comp, professional liability, you name it.
• I handle quoting and closing; you focus on filling the pipeline.
• Speed matters. I’d like to see campaigns live and leads flowing as soon as possible.
What I’m looking for
• Strategy: audience research, offer positioning, and funnel design that fits each platform’s strengths.
• Creative: ad copy, visuals, short-form video concepts, plus any landing page tweaks needed to maximize conversions.
• Execution: full campaign build-out in Facebook Ads Manager, Instagram placement, and TikTok Ads, including tracking with the Meta Pixel and TikTok Pixel.
• Optimization: daily or near-daily tweaks for the first week, then data-driven adjustments to hit cost-per-lead targets.
Acceptance criteria
1. Campaigns go live on all three platforms within the agreed timeline.
2. Tracking is verified and lead details (name, business, phone, email) flow into our CRM or shared sheet without errors.
3. First 25 leads arrive within the initial test budget at—or below—the target CPL we establish together.
If you have proven results in insurance or other B2B lead gen on these specific platforms, that’s a strong plus. Let’s get started immediately—my calendar is open for a quick kickoff call.