Instagram UGC & Sales Funnel Specialist
Budget: ₹1,500 – ₹12,500 INR
I sell a premium, multi-purpose Ayurvedic oil and I’m ready to turn Instagram into my main revenue engine. The account already exists, but it needs a sharper strategy, fresh user-generated content and paid campaigns that move people from the feed to checkout.
The heart of the job is UGC. I want you to source, brief or create authentic videos, reels and stories that show real people using the oil and talking about their results. Every touch-point should gently but clearly drive viewers to buy the product on my website.
Alongside the organic content, I need performance marketing that keeps ROI front and centre. You’ll set up, manage and optimise Instagram ad sets inside Meta Ads Manager, using look-alike audiences, conversion tracking and a full-funnel approach to push warm traffic over the line.
Key deliverables
• A 30-day content calendar built around UGC concepts (reels, carousel posts, stories)
• 8–10 new UGC assets each month, ready to post
• Always-on conversion ads with weekly optimisation for ROAS
• Simple lead-capture or retargeting flow if you see a gap in the funnel
• Weekly performance report covering reach, engagement, clicks, add-to-cart and purchases
I’ll supply product, brand guidelines and current analytics; you bring the strategy, creative direction and ad buying expertise. If you have a proven track record of growing Instagram sales for DTC wellness brands, let’s talk and get this oil into more carts.
The heart of the job is UGC. I want you to source, brief or create authentic videos, reels and stories that show real people using the oil and talking about their results. Every touch-point should gently but clearly drive viewers to buy the product on my website.
Alongside the organic content, I need performance marketing that keeps ROI front and centre. You’ll set up, manage and optimise Instagram ad sets inside Meta Ads Manager, using look-alike audiences, conversion tracking and a full-funnel approach to push warm traffic over the line.
Key deliverables
• A 30-day content calendar built around UGC concepts (reels, carousel posts, stories)
• 8–10 new UGC assets each month, ready to post
• Always-on conversion ads with weekly optimisation for ROAS
• Simple lead-capture or retargeting flow if you see a gap in the funnel
• Weekly performance report covering reach, engagement, clicks, add-to-cart and purchases
I’ll supply product, brand guidelines and current analytics; you bring the strategy, creative direction and ad buying expertise. If you have a proven track record of growing Instagram sales for DTC wellness brands, let’s talk and get this oil into more carts.