Instagram UGC Marketing Video Creation
Budget: $30 – $250 USD
This project involves producing an authentic, informative UGC-style video for an upcoming Instagram marketing push. I need a short vertical reel that feels like a genuine user sharing tips and experience rather than a polished advertisement, yet still clearly highlights the product’s key benefits.
Core requirements
• Format: 9:16, 1080×1920, 30–60 seconds
• Tone: Informative (no skits or comedy), friendly, concise
• Platform optimisation: Native Instagram Reels pacing, on-screen captions, hook within first three seconds, safe-zone text placement
• Footage: Self-shot on a modern smartphone or mirrorless camera with clear audio and natural lighting
• Edit: Light colour correction, royalty-free background music, hard-coded subtitles, final MP4 + editable project file (Premiere Pro, CapCut or similar)
Acceptance criteria
1. Delivers the finished reel and editable file.
2. Messaging matches supplied talking points and call-to-action.
3. Video passes an Instagram test upload without cropping or quality loss.
Once we agree on a concept, I’ll supply the product details, any mandatory phrases, and brand colours. Turnaround within five days of brief confirmation is ideal.
Core requirements
• Format: 9:16, 1080×1920, 30–60 seconds
• Tone: Informative (no skits or comedy), friendly, concise
• Platform optimisation: Native Instagram Reels pacing, on-screen captions, hook within first three seconds, safe-zone text placement
• Footage: Self-shot on a modern smartphone or mirrorless camera with clear audio and natural lighting
• Edit: Light colour correction, royalty-free background music, hard-coded subtitles, final MP4 + editable project file (Premiere Pro, CapCut or similar)
Acceptance criteria
1. Delivers the finished reel and editable file.
2. Messaging matches supplied talking points and call-to-action.
3. Video passes an Instagram test upload without cropping or quality loss.
Once we agree on a concept, I’ll supply the product details, any mandatory phrases, and brand colours. Turnaround within five days of brief confirmation is ideal.