Instagram Ad Strategy Report
Budget: $30 – $250 AUD
I need clear, research–backed guidance on how to craft an Instagram ad that will sell our “BJJ for Women” course to Australian females. Emotional appeal is non-negotiable and the finished concept must radiate confidence from the first frame to the call-to-action.
Here’s what I expect from you:
• A concise two-page report (PDF or Google Doc) that breaks down the anatomy of a winning Instagram ad: narrative structure, visuals, captions, hashtags, timing, and the role of music or sound design in heightening emotion.
• Five recent, high-performing Instagram ad examples relevant to fitness, self-defence, or female empowerment, each with a short explanation of why it worked. Direct links or screenshots are fine.
• Practical, step-by-step recommendations I can hand straight to my media buyer: shot list ideas, tone of voice, soundtrack suggestions, and a 30-60 second storyboard outline focused on building confidence.
Acceptance criteria
– All insights must be supported by real campaign data or authoritative sources.
– The report fits on two pages, is skimmable, and leaves me ready to brief a videographer immediately.
– Examples are live (or recently live) on Instagram and relevant to an Australian female audience.
When you message me, highlight your experience creating or analysing social media ads—particularly those that lean on emotional storytelling. A quick note on similar projects is more valuable to me than a long generic proposal.
Here’s what I expect from you:
• A concise two-page report (PDF or Google Doc) that breaks down the anatomy of a winning Instagram ad: narrative structure, visuals, captions, hashtags, timing, and the role of music or sound design in heightening emotion.
• Five recent, high-performing Instagram ad examples relevant to fitness, self-defence, or female empowerment, each with a short explanation of why it worked. Direct links or screenshots are fine.
• Practical, step-by-step recommendations I can hand straight to my media buyer: shot list ideas, tone of voice, soundtrack suggestions, and a 30-60 second storyboard outline focused on building confidence.
Acceptance criteria
– All insights must be supported by real campaign data or authoritative sources.
– The report fits on two pages, is skimmable, and leaves me ready to brief a videographer immediately.
– Examples are live (or recently live) on Instagram and relevant to an Australian female audience.
When you message me, highlight your experience creating or analysing social media ads—particularly those that lean on emotional storytelling. A quick note on similar projects is more valuable to me than a long generic proposal.