Instagram Reels Content Strategy
Budget: $100,000 – $0 USD
I’m ready to turn my ideas into a consistent stream of Instagram Reels and build a recognisable presence on the platform. The entire project revolves around short-form video for social media, so every task you take on should ultimately feed into a polished, engaging Reel that fits natively inside Instagram’s 1080 × 1920 frame.
Here’s what I need. First, help me refine a clear creative direction—colour palette, tone of voice, and a repeatable hook so my audience recognises me within the first second of the clip. Next, translate that direction into a practical content calendar that identifies trends, suggests reel concepts, and schedules posting times for maximum reach. From there, I’ll rely on you for efficient end-to-end execution: shooting (or repurposing my existing footage), editing with dynamic cuts, adding on-screen captions, trending audio, and the right mix of hashtags to boost discoverability.
Deliverables I must walk away with:
• A one-page visual brand guide for Reels (fonts, colours, intro/outro style)
• 10 ready-to-post Reels, 15–30 s each, in .mp4 format
• Captions, hashtag sets, and recommended posting schedule for every Reel
• Simple performance tracker template (Google Sheet is fine) so I can measure retention, reach, and follower growth
Reels should follow Instagram’s latest community guidelines, remain free of copyright violations, and feel authentic rather than overly polished. If you use tools such as Adobe Premiere Pro, Final Cut, CapCut, or InShot, please keep project files organised so I can make tweaks later.
Once the first batch is live and data starts rolling in, I’d like a brief review session to discuss what worked and iterate on the next wave of content.
Here’s what I need. First, help me refine a clear creative direction—colour palette, tone of voice, and a repeatable hook so my audience recognises me within the first second of the clip. Next, translate that direction into a practical content calendar that identifies trends, suggests reel concepts, and schedules posting times for maximum reach. From there, I’ll rely on you for efficient end-to-end execution: shooting (or repurposing my existing footage), editing with dynamic cuts, adding on-screen captions, trending audio, and the right mix of hashtags to boost discoverability.
Deliverables I must walk away with:
• A one-page visual brand guide for Reels (fonts, colours, intro/outro style)
• 10 ready-to-post Reels, 15–30 s each, in .mp4 format
• Captions, hashtag sets, and recommended posting schedule for every Reel
• Simple performance tracker template (Google Sheet is fine) so I can measure retention, reach, and follower growth
Reels should follow Instagram’s latest community guidelines, remain free of copyright violations, and feel authentic rather than overly polished. If you use tools such as Adobe Premiere Pro, Final Cut, CapCut, or InShot, please keep project files organised so I can make tweaks later.
Once the first batch is live and data starts rolling in, I’d like a brief review session to discuss what worked and iterate on the next wave of content.