Instagram Reels Brand & Content Strategy Revamp
Budget: $15 – $25 USD
Hello, my account is https://www.instagram.com/giorgiosuighi/
My current content plan feels like "fishing with dynamite", and in terms of fanbase, it's stale and isn’t giving my brand the visibility I need, so I’d like a complete refresh that puts Instagram front and center.
The single, non-negotiable goal is stronger brand awareness: every idea you propose should tie back to that metric.
Here’s what I expect: a reworked strategy that leans heavily on Videos/Reels, formats that stop the scroll, tell a quick story, and invite shares. Start by auditing the attached new brand positioning that should be combined with the initial landscape photographer one, my existing posts and analytics in Instagram Insights, then map out a content framework that covers themes, creative angles, and an efficient posting cadence. I’d also like recommendations on the right mix of in-feed Reels, Stories teasers, and possible cross-posting hacks to Facebook or Tiktok if they strengthen the plan.
Deliverables should be crystal-clear:
• A written strategy deck (Canva, Google Slides or PDF) outlining objectives, audience personas, content pillars, and growth tactics
• A 30-day sample content calendar with Reel concepts, captions, and suggested hashtags
• Measurement guidelines that show how we’ll track awareness gains using reach, impressions, and follower growth
If you routinely work with tools like Canva templates, Adobe Premiere, Later, or Hootsuite, let me know how they fit into your workflow—no hard requirement, but seamless hand-off is important. Send over a brief note on similar Reels-led campaigns you’ve executed and the results you achieved so I can gauge fit.
My current content plan feels like "fishing with dynamite", and in terms of fanbase, it's stale and isn’t giving my brand the visibility I need, so I’d like a complete refresh that puts Instagram front and center.
The single, non-negotiable goal is stronger brand awareness: every idea you propose should tie back to that metric.
Here’s what I expect: a reworked strategy that leans heavily on Videos/Reels, formats that stop the scroll, tell a quick story, and invite shares. Start by auditing the attached new brand positioning that should be combined with the initial landscape photographer one, my existing posts and analytics in Instagram Insights, then map out a content framework that covers themes, creative angles, and an efficient posting cadence. I’d also like recommendations on the right mix of in-feed Reels, Stories teasers, and possible cross-posting hacks to Facebook or Tiktok if they strengthen the plan.
Deliverables should be crystal-clear:
• A written strategy deck (Canva, Google Slides or PDF) outlining objectives, audience personas, content pillars, and growth tactics
• A 30-day sample content calendar with Reel concepts, captions, and suggested hashtags
• Measurement guidelines that show how we’ll track awareness gains using reach, impressions, and follower growth
If you routinely work with tools like Canva templates, Adobe Premiere, Later, or Hootsuite, let me know how they fit into your workflow—no hard requirement, but seamless hand-off is important. Send over a brief note on similar Reels-led campaigns you’ve executed and the results you achieved so I can gauge fit.