Instagram Promotional Video Strategy
Budget: €8 – €30 EUR
I want to hand over the daily care of my brand’s Instagram so it finally works as a sales engine, not just a showcase. My main objective is clear: create and publish a steady stream of promotional videos that grow followers and move them to purchase.
Here is how I picture the collaboration:
• Content flow – You prepare a weekly calendar built around short-form videos (Reels, 15-60 sec) that highlight product benefits, limited-time offers, and social proof.
• Production – You script, edit, add captions, music, and light motion graphics. Tools such as Premiere Pro, Final Cut, CapCut, or similar are all fine as long as the final files are optimized for Instagram’s specs.
• Posting & optimisation – You handle captions, hashtags, geotags, and best-time scheduling so each video reaches the widest relevant audience.
• Growth tracking – At month-end you supply simple metrics: follower gain, engagement rate, click-throughs to our shop, and sales attributed to Instagram.
Acceptance criteria
• Minimum three promotional videos published per week for the first month.
• Consistent branding (colors, fonts, tone) across every post.
• Engagement rate and follower count both trending upward by month’s end.
• A concise PDF report with the agreed metrics delivered on the last working day of each month.
If you already have case studies where Instagram video content translated into measurable sales, please mention them when you respond. I’m ready to start as soon as we agree on the workflow and timeline.
Here is how I picture the collaboration:
• Content flow – You prepare a weekly calendar built around short-form videos (Reels, 15-60 sec) that highlight product benefits, limited-time offers, and social proof.
• Production – You script, edit, add captions, music, and light motion graphics. Tools such as Premiere Pro, Final Cut, CapCut, or similar are all fine as long as the final files are optimized for Instagram’s specs.
• Posting & optimisation – You handle captions, hashtags, geotags, and best-time scheduling so each video reaches the widest relevant audience.
• Growth tracking – At month-end you supply simple metrics: follower gain, engagement rate, click-throughs to our shop, and sales attributed to Instagram.
Acceptance criteria
• Minimum three promotional videos published per week for the first month.
• Consistent branding (colors, fonts, tone) across every post.
• Engagement rate and follower count both trending upward by month’s end.
• A concise PDF report with the agreed metrics delivered on the last working day of each month.
If you already have case studies where Instagram video content translated into measurable sales, please mention them when you respond. I’m ready to start as soon as we agree on the workflow and timeline.