Instagram Promotional Video Campaign
Budget: $250 – $750 USD
I’m building a product–focused presence on Instagram and need thumb-stopping videos that put the spotlight squarely on what I sell. The assignment covers everything from ideation to the final upload-ready files: planning concepts that suit Reels and the feed, filming or sourcing compelling footage, editing with crisp motion graphics or text overlays, and delivering versions optimised for Instagram’s current specs.
My only platform priority right now is Instagram; I’m not planning parallel content for Facebook or Twitter, so every creative choice should be tailored for that audience and its algorithm. Success will be measured by how clearly each video promotes the product and nudges viewers toward a purchase or at least a click-through to the shop link.
Deliverables:
• A content calendar with proposed video concepts and posting cadence
• Fully edited promotional videos (Reels and/or standard feed, 1080 × 1920 or 1080 × 1080 as appropriate) including captions and hashtags
• Source project files so I can repurpose clips later
Please keep the tone aspirational yet authentic, blend subtle branding with clear calls-to-action, and respect Instagram’s limits on duration and text density. If you’ve driven product sales through short-form video before, your expertise will fit perfectly here.
My only platform priority right now is Instagram; I’m not planning parallel content for Facebook or Twitter, so every creative choice should be tailored for that audience and its algorithm. Success will be measured by how clearly each video promotes the product and nudges viewers toward a purchase or at least a click-through to the shop link.
Deliverables:
• A content calendar with proposed video concepts and posting cadence
• Fully edited promotional videos (Reels and/or standard feed, 1080 × 1920 or 1080 × 1080 as appropriate) including captions and hashtags
• Source project files so I can repurpose clips later
Please keep the tone aspirational yet authentic, blend subtle branding with clear calls-to-action, and respect Instagram’s limits on duration and text density. If you’ve driven product sales through short-form video before, your expertise will fit perfectly here.