Instagram Page Setup & Viral Content Creation for HomeSlice

Job ID: 39905034

Budget: ₹12,500 – ₹37,500 INR

Description:
We are looking for a creative social media freelancer to build and manage a professional Instagram page for HomeSlice, our hospitality brand in Bangalore.

About HomeSlice:
HomeSlice is a chain of homestays and serviced apartments offering budget-friendly, cozy, and fully furnished stays across Bangalore. We want our Instagram to reflect the warmth of a home, the ease of a hotel, and the smart choice for house hunters and travelers looking for budget stays.

Scope of Work:
• Create and design a full Instagram profile in sync with our brand book, website, and tone of voice.
• Develop a consistent feed aesthetic (colors, fonts, layouts, reels, highlights, story templates).
• Generate viral-worthy content ideas to target:
• House hunters in Bangalore
• Travelers looking for budget-friendly yet stylish stays
• Regular posting (reels, carousels, stories) with captions that balance warmth + wit.
• Showcase properties in a way that looks professional, aspirational, and guest-friendly.
• Share past work (Instagram pages you’ve built or managed, especially in travel, hospitality, or lifestyle).

What we’re looking for:
• Strong understanding of Instagram growth hacks & viral content.
• Design + copywriting skills to maintain a smart, homely, yet modern aesthetic.
• Ability to deliver daily/regular content that aligns with brand storytelling.
• Proven track record of helping pages grow followers & engagement organically.

Deliverables:
• Fully set up Instagram page for HomeSlice.
• Content calendar (weekly).
• At least 20 posts + 10 reels per month to start with.
• Monthly analytics & growth insights.

To Apply:
Please share:
1. A few Instagram pages you’ve managed/created.
2. Your best example of a viral reel/post you worked on.
3. A short note on how you would position HomeSlice to stand out in the Bangalore hospitality space.