Instagram Lead-Gen Content & Ads
Budget: ₹600 – ₹1,500 INR
My goal is to turn Instagram into a steady source of qualified product inquiries. To get there, I need a performance-minded creative who can own every step of the funnel—from eye-catching Reels to conversion-ready landing pages and Meta ad optimisation.
Here’s how the workflow will look:
• Content planning
You’ll build a 30-day calendar that blends current trends with audience insights. Video Reels are the primary format because they consistently outperform other post types for my followers, but I still want supporting carousels and banners to keep the feed varied.
• Creative production & delivery
Each week I expect a fresh batch of polished assets in the exact ratios Instagram requires (9:16, 1:1, 4:5). The content must stop the scroll, reflect the brand voice and be ready to upload without further tweaks.
• Lead-gen campaign setup
Inside Meta Ads Manager you’ll create and continuously refine campaigns that push users toward quick product-inquiry forms. A/B testing on headlines, creatives, audiences and placements is essential from day one.
• Landing page design
Simple, fast pages built on WordPress or Wix should match each ad set, emphasise benefits and keep the path to the form short.
• Remarketing
All remarketing efforts will focus on Instagram—think warm-audience segments, engagement retargeting and tailored creative variations to bring visitors back.
• Tracking & optimisation
Monitor CPL closely, surface insights, and adjust budgets or creatives to drive costs down without sacrificing volume.
Deliverables
1. 30-day content calendar (initial hand-off)
2. Weekly creative packs (Reels, carousels, banners in 9:16, 1:1, 4:5)
3. Live Meta lead-gen campaigns with active A/B tests
4. WordPress/Wix landing pages linked to each ad set
5. End-of-month performance report detailing results, insights and next-step recommendations
If you thrive on data-driven iteration and can bring fresh, scroll-stopping ideas to Instagram, let’s talk.
Here’s how the workflow will look:
• Content planning
You’ll build a 30-day calendar that blends current trends with audience insights. Video Reels are the primary format because they consistently outperform other post types for my followers, but I still want supporting carousels and banners to keep the feed varied.
• Creative production & delivery
Each week I expect a fresh batch of polished assets in the exact ratios Instagram requires (9:16, 1:1, 4:5). The content must stop the scroll, reflect the brand voice and be ready to upload without further tweaks.
• Lead-gen campaign setup
Inside Meta Ads Manager you’ll create and continuously refine campaigns that push users toward quick product-inquiry forms. A/B testing on headlines, creatives, audiences and placements is essential from day one.
• Landing page design
Simple, fast pages built on WordPress or Wix should match each ad set, emphasise benefits and keep the path to the form short.
• Remarketing
All remarketing efforts will focus on Instagram—think warm-audience segments, engagement retargeting and tailored creative variations to bring visitors back.
• Tracking & optimisation
Monitor CPL closely, surface insights, and adjust budgets or creatives to drive costs down without sacrificing volume.
Deliverables
1. 30-day content calendar (initial hand-off)
2. Weekly creative packs (Reels, carousels, banners in 9:16, 1:1, 4:5)
3. Live Meta lead-gen campaigns with active A/B tests
4. WordPress/Wix landing pages linked to each ad set
5. End-of-month performance report detailing results, insights and next-step recommendations
If you thrive on data-driven iteration and can bring fresh, scroll-stopping ideas to Instagram, let’s talk.