Instagram Branding for Bonkala Wellness
Budget: ₹1,500 – ₹12,500 INR
I run Bonkala—an umbrella wellness brand that spans three verticals: Bonkala Kitchen (mindful meals), Bonkala Wear (yoga-friendly apparel), and a cosy Bonkala Homestay. I want our Instagram presence to knit these stories together and make the name instantly recognisable to new audiences.
The priority is simple: grow brand awareness. I’m looking for someone who can translate our “roti, kapda, makan” philosophy into eye-catching images and infographics that feel warm, modern and unmistakably Indian. We’ll stay focused on Instagram only, so every post, reel cover, carousel and story asset should be designed with that platform’s best practices in mind—think strong hooks, cohesive grid aesthetics, strategic hashtags, and data-driven posting times.
You’ll take the lead on:
• Developing a one-month visual content calendar that balances the kitchen, wear and homestay pillars
• Designing all static creatives (Adobe Photoshop / Illustrator or Canva—your choice, as long as layered files are supplied)
• Writing concise, keyword-rich captions, calls-to-action and hashtag sets
• Tracking performance in Instagram Insights and recommending tweaks for the following month
I’ll provide existing logos, product photos, brand colours and any copy guidelines you need. What I need back are polished visuals ready to publish, the editable source files, and a brief performance summary at month’s end.
If you’ve built visually striking Instagram feeds for lifestyle or wellness labels before and are comfortable iterating quickly, I’d love to see your portfolio and discuss timelines.
The priority is simple: grow brand awareness. I’m looking for someone who can translate our “roti, kapda, makan” philosophy into eye-catching images and infographics that feel warm, modern and unmistakably Indian. We’ll stay focused on Instagram only, so every post, reel cover, carousel and story asset should be designed with that platform’s best practices in mind—think strong hooks, cohesive grid aesthetics, strategic hashtags, and data-driven posting times.
You’ll take the lead on:
• Developing a one-month visual content calendar that balances the kitchen, wear and homestay pillars
• Designing all static creatives (Adobe Photoshop / Illustrator or Canva—your choice, as long as layered files are supplied)
• Writing concise, keyword-rich captions, calls-to-action and hashtag sets
• Tracking performance in Instagram Insights and recommending tweaks for the following month
I’ll provide existing logos, product photos, brand colours and any copy guidelines you need. What I need back are polished visuals ready to publish, the editable source files, and a brief performance summary at month’s end.
If you’ve built visually striking Instagram feeds for lifestyle or wellness labels before and are comfortable iterating quickly, I’d love to see your portfolio and discuss timelines.