Instagram Audience Insights Research
Budget: ₹12,500 – ₹37,500 INR
The assignment centres on one clear objective: identify and profile the target audience that will give my brand the highest impact on Instagram. I already have product-market fit indicators; what is missing is a data-driven picture of who exactly we should speak to, how they behave on the platform, and why they convert.
Scope of work
• Audit current follower base and engagement metrics to establish a baseline.
• Map out audience segments through primary and secondary research (polls, social listening, hashtag analysis, influencer overlap, competitor followers, etc.).
• Translate findings into detailed personas that include demographics, psychographics, content preferences, purchase triggers, and optimal posting windows.
• Summarise actionable recommendations for content themes, tone, and paid-ad targeting parameters.
Deliverables
1. Research deck (PowerPoint or Google Slides) with data visualisations and narrative insights.
2. A one-page persona sheet per segment (PDF).
3. Spreadsheet of raw data sources and calculations for full transparency.
Acceptance criteria
• Insights must be specific to Instagram; cross-platform generalisations will be considered out of scope.
• Every assertion is backed by publicly verifiable data or clearly cited proprietary tools.
• Final presentation is concise (≤25 slides) and directly addresses how each persona links to business goals.
To be considered, submit a detailed project proposal outlining methodology, tools you’ll deploy (e.g., Meta Audience Insights, Sprout Social, Brandwatch), sample timeline, and previous work snippets that prove similar research depth.
Scope of work
• Audit current follower base and engagement metrics to establish a baseline.
• Map out audience segments through primary and secondary research (polls, social listening, hashtag analysis, influencer overlap, competitor followers, etc.).
• Translate findings into detailed personas that include demographics, psychographics, content preferences, purchase triggers, and optimal posting windows.
• Summarise actionable recommendations for content themes, tone, and paid-ad targeting parameters.
Deliverables
1. Research deck (PowerPoint or Google Slides) with data visualisations and narrative insights.
2. A one-page persona sheet per segment (PDF).
3. Spreadsheet of raw data sources and calculations for full transparency.
Acceptance criteria
• Insights must be specific to Instagram; cross-platform generalisations will be considered out of scope.
• Every assertion is backed by publicly verifiable data or clearly cited proprietary tools.
• Final presentation is concise (≤25 slides) and directly addresses how each persona links to business goals.
To be considered, submit a detailed project proposal outlining methodology, tools you’ll deploy (e.g., Meta Audience Insights, Sprout Social, Brandwatch), sample timeline, and previous work snippets that prove similar research depth.