Innovative social media strategy and implementation needed for US release of feature film
Budget: £3,000 – £5,000 GBP
Decrypted is an independent feature film made by us (Substantial Films) and produced/directed by me (Tom Sands) about a mismatched NSA team who kidnap the creator of Bitcoin and torture him for information to destroy cryptocurrencies. It is a dark comedy that is crazy, zany and off-the-wall but also touches on many social issues like sexuality, gender, and racism. The film stars Sophia Myles (Transformers, Underworld, Spooks), Kevin McNally (Pirates of the Caribbean, Unforgotten), Amanda Abbington (Sherlock, Mr Selfridge) and Talisa Garcia (Baptiste, Willow).
The film was released in the UK on 1st November 2021 and will be released in the US on TVoD (transactional video on demand) in September and AVoD (advertising video on demand) on or near 30th November. The social strategy will be promoting the AVoD release.
The social media strategy needs to be targeted, with the ability to reach different segments of our audience. It should reach beyond Facebook, Twitter and Instagram and look at Reddit, Discord and other more niche platforms.
I can provide a detailed breakdown of our overall PR/marketing strategy, including media assets, cast and crew socials, planned content creation and existing coverage. The social media strategy does not have to match our PR strategy in any way, although some posts should be re-posts of favourable coverage.
We are looking for a social media freelancer (or boutique company) with great knowledge of the US market who can come up with an innovative social strategy AND implement the entire campaign.
Goals:
- Innovative social media strategy that focuses on audience segmentation, including:
*The size of the audiences
*How they communicate about the film
*What technologies and social platforms they use
*Their core values and personality
*Their sentiment towards the themes/topics of the film
*What elements of key art/media resonate
- The strategy could focus on advertising or influencers or a more organic strategy (or a combination thereof)
- Ability to track people who interact with our posts and funnel them into conversions
- Leverage awareness of crypto and existing crypto memes or communities
- Increase in website traffic to: www.decryptyedfilm.com
- Drive downloads of the film
- Ability to measure effectiveness of campaign
- Ability to measure conversion on landing page if possible
- Cost per click/conversion that takes into account VoD platform exits from website not just click-throughs to website - THIS MUST BE SIGNIFICANTLY LESS THAN 50% OF THE PURCHASE PRICE ON PLATFORMS
----- Total budget of $6k including ad spend -----
The film was released in the UK on 1st November 2021 and will be released in the US on TVoD (transactional video on demand) in September and AVoD (advertising video on demand) on or near 30th November. The social strategy will be promoting the AVoD release.
The social media strategy needs to be targeted, with the ability to reach different segments of our audience. It should reach beyond Facebook, Twitter and Instagram and look at Reddit, Discord and other more niche platforms.
I can provide a detailed breakdown of our overall PR/marketing strategy, including media assets, cast and crew socials, planned content creation and existing coverage. The social media strategy does not have to match our PR strategy in any way, although some posts should be re-posts of favourable coverage.
We are looking for a social media freelancer (or boutique company) with great knowledge of the US market who can come up with an innovative social strategy AND implement the entire campaign.
Goals:
- Innovative social media strategy that focuses on audience segmentation, including:
*The size of the audiences
*How they communicate about the film
*What technologies and social platforms they use
*Their core values and personality
*Their sentiment towards the themes/topics of the film
*What elements of key art/media resonate
- The strategy could focus on advertising or influencers or a more organic strategy (or a combination thereof)
- Ability to track people who interact with our posts and funnel them into conversions
- Leverage awareness of crypto and existing crypto memes or communities
- Increase in website traffic to: www.decryptyedfilm.com
- Drive downloads of the film
- Ability to measure effectiveness of campaign
- Ability to measure conversion on landing page if possible
- Cost per click/conversion that takes into account VoD platform exits from website not just click-throughs to website - THIS MUST BE SIGNIFICANTLY LESS THAN 50% OF THE PURCHASE PRICE ON PLATFORMS
----- Total budget of $6k including ad spend -----