Improve Social Media reach in effort to increase traffic to website

I am looking for a freelancer who can help me improve my social media reach in order to increase traffic to my website.

Social Media Platforms:
- Currently, I am using Facebook as my main social media platform to promote my business.

Content Type:
- I want to primarily share informative content on social media to engage my audience and provide value to them.

Posting Frequency:
- I am looking to publish less than 5 posts per week on social media.

Ideal Skills and Experience:
- Strong knowledge and experience in social media marketing, specifically on Facebook.
- Ability to create engaging and informative content for social media platforms.
- Familiarity with strategies to increase reach and engagement on social media.
- Understanding of analytics and ability to track and analyze social media performance.
- Excellent communication and writing skills.
- Proactive and creative approach to social media marketing.