Freelance Social Media Strategist Needed

Social Media Manager (Freelance)

About Us:

Torque Innovations India is an electronics automation distribution company. We are seeking a talented and creative Social Media Manager to join our team on a freelance basis. The ideal candidate will have a strong understanding of social media platforms and digital marketing best practices, with a proven ability to create engaging content and drive meaningful results.

Responsibilities:

Content Creation & Strategy:
Develop and execute engaging social media content calendars across various platforms (LinkedIn, Facebook, Instagram).
Create high-quality, visually appealing graphics and videos for social media posts using design tools (e.g., Canva, Adobe Creative Suite).
Write compelling captions and social media copy that aligns with brand voice and messaging.
Stay up-to-date on industry trends, competitor activity, and emerging social media platforms.
Community Management:
Monitor and respond to comments, messages, and mentions in a timely and professional manner.
Engage with followers, build relationships, and foster a strong online community.
Run contests, giveaways, and other interactive campaigns to increase engagement.
Advertising & Paid Social:
Manage and optimize paid social media campaigns (e.g., Facebook Ads, LinkedIn Ads) to achieve specific marketing goals (e.g., website traffic, lead generation).
Track and analyze campaign performance, identify areas for improvement, and adjust strategies accordingly.
LinkedIn Profile Management:
Optimize company and employee LinkedIn profiles to enhance brand visibility and attract talent.
Create and share industry-relevant content to establish thought leadership within the electronics automation sector.
Lead Generation:
Identify and implement strategies to generate leads through social media channels.
Track and report on key metrics, such as website traffic, conversion rates, and return on investment (ROI).
Reporting & Analysis:
Track and analyze key social media metrics (e.g., reach, engagement, website traffic, conversions).
Prepare regular reports on campaign performance and provide insights and recommendations for improvement.

Qualifications:

Proven experience as a Social Media Manager or similar role.
Strong understanding of social media marketing best practices and industry trends.
Excellent written and verbal communication skills.
Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite).
Experience with social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads).
Strong analytical and problem-solving skills.
Ability to work independently and as part of a team.
Excellent time-management and organizational skills.
Passion for the electronics and automation industry (preferred).