Freelance Social Media Marketing Executive

I'm seeking an experienced Social Media Marketing Executive to elevate my online presence and attract clients.

Key Responsibilities:
- Develop monthly content calendars for LinkedIn, Instagram, and Facebook.
- Align content with core services: Recruitment, Talent Acquisition, Industry Insights.
- Incorporate relevant awareness days and hiring trends.
- Create visually engaging posts (reels, carousels, infographics).
- Craft recruiter-friendly and client-attracting captions with appropriate hashtags.
- Repurpose blog content into short-form posts.
- Engage with relevant pages, candidates, HR communities, founders, and CXOs.
- Comment and network on industry content and trending hashtags.
- Utilize LinkedIn groups and niche forums for meaningful interactions.
- Create “value-driven” posts for clients (e.g., hiring mistakes, CTC vs salary, interview trends).
- Feature success stories, client testimonials, and hiring milestones.
- Provide monthly reports on followers, reach, engagement, and leads.
- Recommend performance-based changes (e.g., posting times, formats, CTAs).

Ideal Skills and Experience:
- Proven experience in social media marketing.
- Strong understanding of LinkedIn, Instagram, and Facebook algorithms.
- Excellent graphic design skills to create engaging visuals.
- Strong copywriting skills for crafting appealing captions.
- Ability to analyze performance metrics and adjust strategies accordingly.
- Experience in the recruitment or HR industry is a plus.