Founder Fun Reels for Med Apparel

I’m ready to pull back the curtain on my medical-apparel brand and let our community see what life looks like from the founder’s side of the camera. I need a creative who can capture, edit, and publish a steady stream of fun, casual behind-the-scenes reels on both Instagram and TikTok.

Here’s what I’m picturing: quick, upbeat clips that follow me through the embroidery production process, balancing family work and side hustle, quality checks on the cutting table—mixed with snippets from my daily work life and the occasional glimpse of my personal routine that keeps this business running. Think lighthearted voice-overs, trending audio, witty on-screen captions, and snappy transitions that feel native to Reels and TikTok. No stiff corporate vibe; it should feel like friends hanging out while I build something cool.

I’ll provide raw footage whenever you can’t be on site, brand guidelines, and any product shots you might need. You will shape the story, handle editing (CapCut, Premiere Pro, or a tool you trust), add captions, select music, and post directly to our accounts with relevant hashtags and prompts that drive engagement. Consistency is crucial, so once we agree on a cadence we’ll stick to it and track results inside each platform’s analytics.

Deliverables
• Fully edited vertical videos (15–60 s) ready for Instagram Reels & TikTok
• Captions, on-screen text, music, and hashtags already applied
• Posts uploaded to both platforms from our brand accounts
• A simple weekly performance summary (views, likes, comments, shares)

If creating engaging, founder-driven BTS content sounds like your kind of project, let’s talk about a test reel and lock in a posting schedule.