Fitness Content & Lead Ads
Budget: ₹600 – ₹1,500 INR
BYOC teaches everyday gym-goers to train, eat, and progress on their own, so every touchpoint must feel clear, practical, and motivating. The next step is two-fold:
Instagram content
• Design a steady flow of single-image posts, carousels, and short story sequences that carry a clean, fitness-centric aesthetic.
• Supply ready-to-publish files (1080×1350 px and 1080×1920 px) plus the editable source in Photoshop, Illustrator, or Canva, making future tweaks fast.
• Package each week’s visuals with suggested captions and hashtag sets to keep the feed cohesive and on schedule.
Paid lead-generation ads
• Build and manage Meta (Instagram & Facebook) campaigns that collect qualified email leads for upcoming BYOC programs.
• Continually A/B test creative, copy, and audience segments, then refine bids, budgets, and placements inside Ads Manager for the best cost-per-lead.
• Report weekly on key metrics—CPL, CTR, and ROAS—so decisions stay data-driven.
Acceptance criteria
1. First month’s calendar: 12 feed pieces + 8 story sets delivered three days before the publishing cycle.
2. Ads live within one week, with at least two creative variants per audience.
3. Editable design files and performance reports shared via Google Drive.
Familiarity with Meta Ads Manager, Adobe/Canva, and basic analytics tools is essential. Fitness knowledge isn’t mandatory, but understanding how to present exercises, nutrition tips, and progress tracking in a visually intuitive way will set you apart. If this dual content-and-ads flow fits your skill set, let’s get BYOC’s message in front of more lifters.
Instagram content
• Design a steady flow of single-image posts, carousels, and short story sequences that carry a clean, fitness-centric aesthetic.
• Supply ready-to-publish files (1080×1350 px and 1080×1920 px) plus the editable source in Photoshop, Illustrator, or Canva, making future tweaks fast.
• Package each week’s visuals with suggested captions and hashtag sets to keep the feed cohesive and on schedule.
Paid lead-generation ads
• Build and manage Meta (Instagram & Facebook) campaigns that collect qualified email leads for upcoming BYOC programs.
• Continually A/B test creative, copy, and audience segments, then refine bids, budgets, and placements inside Ads Manager for the best cost-per-lead.
• Report weekly on key metrics—CPL, CTR, and ROAS—so decisions stay data-driven.
Acceptance criteria
1. First month’s calendar: 12 feed pieces + 8 story sets delivered three days before the publishing cycle.
2. Ads live within one week, with at least two creative variants per audience.
3. Editable design files and performance reports shared via Google Drive.
Familiarity with Meta Ads Manager, Adobe/Canva, and basic analytics tools is essential. Fitness knowledge isn’t mandatory, but understanding how to present exercises, nutrition tips, and progress tracking in a visually intuitive way will set you apart. If this dual content-and-ads flow fits your skill set, let’s get BYOC’s message in front of more lifters.