Fintech Launch - Paid Ad Creative Assets
Budget: $250 – $750 AUD
Immediate start and 7-day delivery required for selected freelancer
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Project Brief: Paid Ad Creative Assets for FinTech App Launch (Sapphire Capitals)
1. Project Overview
• Company Name: Sapphire Capitals
• Product: A suite of high-tier trading applications (including Price Action Trading App, Seasonality Swing Trading App, and Volume Spike Trading App).
• Objective: Deliver high-converting, launch-ready paid advertising assets.
• Scope: Paid Ad Creatives ONLY (Organic content and account management are out of scope for now).
• Format Style: High-end, analytical, modern, and faceless. No on-camera actors required, happy to take ideas for custom avatar narration. Focus heavily on smooth app interface animations, crisp data visualisations, typography hooks, and charting layouts.
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2. Targeted Paid Ad Channels & Dimensions
We require creative variations optimized specifically for the following paid channels and format dimensions:
• Meta Ads (Facebook & Instagram):
o 9:16 Vertical Video (Reels / Stories)
o 1:1 Square Graphic / Carousel (Feed Ads)
• YouTube Ads:
o 16:9 Widescreen Video (TrueView / Bumper Ads)
o 9:16 Vertical Video (YouTube Shorts Ads)
• X (Twitter) Ads:
o 16:9 Widescreen Video
o 1:1 Square Graphic
• Reddit Ads:
o 16:9 Widescreen Video
o 1:1 Square Graphic (Subreddit Feed Banner)
A very detailed documentation with over 115 pages of creative contents, ad copies and suggested ad framework will be provided to the selected creator to use from for this job.
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3. Required Deliverables
We are looking for a comprehensive asset package containing the following:
Asset A: High-Converting Video Ad (Delivered in 16:9 and 9:16 formats)
• Duration: 15-second variant (for quick hooks/bumpers) AND a 30–45 second variant (explaining key app mechanisms).
• Visual Style: Premium dark-mode styling, smooth kinetic typography text overlays, clean zoom-ins on trading interface metrics (price action lines, seasonality charts, volume spike bars).
• Audio: Premium, rhythmic electronic/fintech background track (royalty-free) with text-to-speech AI voiceover or text-on-screen narrative. (No human presenter needed but custom avatar option is also acceptable if offered).
Asset B: Multi-Frame Carousel Ad (Delivered in 1:1 format)
• Format: A seamless 4 to 6-slide visual progression built for Meta and LinkedIn/X ad rails.
• Slide Breakdown:
o Slide 1: Hook / Main App UI Showcase (The Problem).
o Slide 2: Solution feature 1 (e.g., Price Action Analysis).
o Slide 3: Solution feature 2 (e.g., Seasonality Swing Tracking).
o Slide 4: Solution feature 3 (e.g., Volume Spikes).
o Slide 5: Solution feature 4 (e.g., Intraday Seasonality day-trading).
o Slide 6: Strong Call to Action (CTA) download frame.
Asset C: Single Static Image Ads (Delivered in 1:1 and 16:9 formats)
• Format: High-impact static banners used for native feed placement on Reddit and X.
• Content: A crisp premium device mockup displaying the app's user interface paired with a single, bold value proposition text overlay.
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4. Brand Personality & Guidelines
Your creative outputs must match the institutional weight of an advanced financial platform.
• Tone: Authoritative, clean, highly analytical, precise, and tech-forward.
• Avoid: "Get rich quick" tropes, loud emojis, cheesy hype, or low-quality stock trading phone footage.
• Visual Identity: Sophisticated dark mode aesthetics. Neon/Electric accents (e.g., sapphire blues, laser cyans, or algorithmic greens) contrasting against deep charcoal, dark grey, or midnight backgrounds.
• Typography: Bold, highly legible sans-serif or tech-geared fonts optimized for mobile screens.
________________________________________
5. Submission Requirements & Timeline
If you are quoting for this project, please provide:
1. Portfolio Samples: Direct links to previous launch ads, any previous financial tech (FinTech) videos, or trading tool creatives you have built or any of your earlier creatives aligned with what we are trying to achieve.
2. Asset Delivery Time: Estimated delivery window for the initial review drafts.
3. Flat Rate Quote: Total cost in AUD for the entire cross-platform package.
4. Software Format: Confirmation that final project files can be delivered in industry-standard layered formats (e.g., Figma, Adobe After Effects/Premiere, or Canva templates) for potential text tweaking later.
________________________________________
To ensure this brief perfectly aligns with your backend development, please note the following:
• I will provide raw screen recordings and high-res mockups of the final interfaces of the apps
• Call to action text: Additional info on ad contents and CTA will be shared by a 115 page document as guide and best practices for the app eco-system that Sapphire Capitals in looking to release in market
• Additional Note: This is about data-driven apps for traders to trade Stocks, ETFs and funds with positive expectancy
Next Step:
Once the project is understood, please submit the final idea of creatives including images, text, video contents mockup for approval. This may take couple of revisions and once finally approved, please go head and create and submit the finals.
As mentioned, this is for initial launch only and no plan for continued requirement for future as alternative option for content creation will be used. But based on performance of these launch creatives, further discussion could be had for regular opportunities.
Timeline: Immediate start and preferably 7 days delivery
----------------------------------------------------------------------------------------------------------
Project Brief: Paid Ad Creative Assets for FinTech App Launch (Sapphire Capitals)
1. Project Overview
• Company Name: Sapphire Capitals
• Product: A suite of high-tier trading applications (including Price Action Trading App, Seasonality Swing Trading App, and Volume Spike Trading App).
• Objective: Deliver high-converting, launch-ready paid advertising assets.
• Scope: Paid Ad Creatives ONLY (Organic content and account management are out of scope for now).
• Format Style: High-end, analytical, modern, and faceless. No on-camera actors required, happy to take ideas for custom avatar narration. Focus heavily on smooth app interface animations, crisp data visualisations, typography hooks, and charting layouts.
________________________________________
2. Targeted Paid Ad Channels & Dimensions
We require creative variations optimized specifically for the following paid channels and format dimensions:
• Meta Ads (Facebook & Instagram):
o 9:16 Vertical Video (Reels / Stories)
o 1:1 Square Graphic / Carousel (Feed Ads)
• YouTube Ads:
o 16:9 Widescreen Video (TrueView / Bumper Ads)
o 9:16 Vertical Video (YouTube Shorts Ads)
• X (Twitter) Ads:
o 16:9 Widescreen Video
o 1:1 Square Graphic
• Reddit Ads:
o 16:9 Widescreen Video
o 1:1 Square Graphic (Subreddit Feed Banner)
A very detailed documentation with over 115 pages of creative contents, ad copies and suggested ad framework will be provided to the selected creator to use from for this job.
________________________________________
3. Required Deliverables
We are looking for a comprehensive asset package containing the following:
Asset A: High-Converting Video Ad (Delivered in 16:9 and 9:16 formats)
• Duration: 15-second variant (for quick hooks/bumpers) AND a 30–45 second variant (explaining key app mechanisms).
• Visual Style: Premium dark-mode styling, smooth kinetic typography text overlays, clean zoom-ins on trading interface metrics (price action lines, seasonality charts, volume spike bars).
• Audio: Premium, rhythmic electronic/fintech background track (royalty-free) with text-to-speech AI voiceover or text-on-screen narrative. (No human presenter needed but custom avatar option is also acceptable if offered).
Asset B: Multi-Frame Carousel Ad (Delivered in 1:1 format)
• Format: A seamless 4 to 6-slide visual progression built for Meta and LinkedIn/X ad rails.
• Slide Breakdown:
o Slide 1: Hook / Main App UI Showcase (The Problem).
o Slide 2: Solution feature 1 (e.g., Price Action Analysis).
o Slide 3: Solution feature 2 (e.g., Seasonality Swing Tracking).
o Slide 4: Solution feature 3 (e.g., Volume Spikes).
o Slide 5: Solution feature 4 (e.g., Intraday Seasonality day-trading).
o Slide 6: Strong Call to Action (CTA) download frame.
Asset C: Single Static Image Ads (Delivered in 1:1 and 16:9 formats)
• Format: High-impact static banners used for native feed placement on Reddit and X.
• Content: A crisp premium device mockup displaying the app's user interface paired with a single, bold value proposition text overlay.
________________________________________
4. Brand Personality & Guidelines
Your creative outputs must match the institutional weight of an advanced financial platform.
• Tone: Authoritative, clean, highly analytical, precise, and tech-forward.
• Avoid: "Get rich quick" tropes, loud emojis, cheesy hype, or low-quality stock trading phone footage.
• Visual Identity: Sophisticated dark mode aesthetics. Neon/Electric accents (e.g., sapphire blues, laser cyans, or algorithmic greens) contrasting against deep charcoal, dark grey, or midnight backgrounds.
• Typography: Bold, highly legible sans-serif or tech-geared fonts optimized for mobile screens.
________________________________________
5. Submission Requirements & Timeline
If you are quoting for this project, please provide:
1. Portfolio Samples: Direct links to previous launch ads, any previous financial tech (FinTech) videos, or trading tool creatives you have built or any of your earlier creatives aligned with what we are trying to achieve.
2. Asset Delivery Time: Estimated delivery window for the initial review drafts.
3. Flat Rate Quote: Total cost in AUD for the entire cross-platform package.
4. Software Format: Confirmation that final project files can be delivered in industry-standard layered formats (e.g., Figma, Adobe After Effects/Premiere, or Canva templates) for potential text tweaking later.
________________________________________
To ensure this brief perfectly aligns with your backend development, please note the following:
• I will provide raw screen recordings and high-res mockups of the final interfaces of the apps
• Call to action text: Additional info on ad contents and CTA will be shared by a 115 page document as guide and best practices for the app eco-system that Sapphire Capitals in looking to release in market
• Additional Note: This is about data-driven apps for traders to trade Stocks, ETFs and funds with positive expectancy
Next Step:
Once the project is understood, please submit the final idea of creatives including images, text, video contents mockup for approval. This may take couple of revisions and once finally approved, please go head and create and submit the finals.
As mentioned, this is for initial launch only and no plan for continued requirement for future as alternative option for content creation will be used. But based on performance of these launch creatives, further discussion could be had for regular opportunities.
Timeline: Immediate start and preferably 7 days delivery