Facebook Product Promotion Campaign

I run a business that relies heavily on Facebook and I’m ready to focus the channel on one clear objective: driving product- and service-sales. I already have an active page, but what’s missing is a consistent, well-designed promotional engine—organic posts that spark interest and paid ads that convert.

Here’s what I’d like us to tackle together:
• Map out a concise content calendar that blends promotional posts, short-form video, and value snippets.
• Design eye-catching creatives and copy tailored to Facebook’s latest best practices.
• Set up and manage ad campaigns—audience targeting, A/B testing, budget pacing, and optimisation.
• Track key metrics (reach, clicks, CTR, purchases) and present them in a simple weekly report so I can see what’s working.

Acceptance criteria
• The first two weeks of the calendar scheduled in Meta Business Suite before we launch any ads.
• At least three ad variations running simultaneously, with results reviewed after seven days.
• A one-page summary every week outlining spend, results, and next-step recommendations.

If you’re comfortable owning the entire Facebook workflow—from concept and copy to reporting—let’s start planning.