Facebook/Instagram Lead Generation Expert

I'm in search of a specialized social media expert with a keen focus on Facebook and Instagram. This person should have considerable experience in lead generation, specifically through these platforms. The main goal of this project is to help boost our brand by generating more leads.

Key Responsibilities:

- Manage and optimize our Facebook and Instagram accounts on a regular basis
- Choose right promotional or educational content for posts to engage audience and enhance their knowledge of our brand

Skills & Experience:

- Proven track record of using Facebook and Instagram for lead generation
- Strong understanding of promotional and educational content creation tailored to respective platforms' audience.
- Creativity, enthusiasm with a measured, data-driven approach
- Deep understanding of social media analytics to gauge the success of different content types

Your major objective is to create engaging social media campaigns that will foster interest in our brand and ultimately drive leads. Your content strategy should be a balanced mix of promotional and educational content.