Facebook Brand Awareness Campaign
Budget: $250 – $750 USD
The single-minded objective here is to amplify my brand’s visibility, and Facebook is the channel of choice. I need a partner who can turn that platform into a steady drumbeat of recognition for my products and values—think consistent, on-brand storytelling supported by data-driven promotion.
What the work entails
• Map out a concise strategy that explains target audiences, creative angles, posting cadence, and paid-ad structure.
• Create or refine page assets—cover, profile, and about section—so every first impression reinforces our identity.
• Produce scroll-stopping content (static, carousel, short-form video) and write copy that feels personable yet professional.
• Launch and monitor paid campaigns inside Meta Ads Manager, optimising for reach and impressions while keeping CPM in check.
• Track performance in Meta Business Suite, translate the numbers into plain-language insights, and suggest next steps.
Acceptance criteria
1. Strategy document approved before execution.
2. First month’s content delivered one week in advance.
3. CPM and reach benchmarks agreed up front and reflected in weekly reports.
4. End-of-month report with data visualisations and recommendations for iteration.
If you’re comfortable planning and executing brand-awareness campaigns solely within Facebook—leveraging tools such as Audience Insights, A/B testing, and lookalike audiences—this brief should be right in your wheelhouse.
What the work entails
• Map out a concise strategy that explains target audiences, creative angles, posting cadence, and paid-ad structure.
• Create or refine page assets—cover, profile, and about section—so every first impression reinforces our identity.
• Produce scroll-stopping content (static, carousel, short-form video) and write copy that feels personable yet professional.
• Launch and monitor paid campaigns inside Meta Ads Manager, optimising for reach and impressions while keeping CPM in check.
• Track performance in Meta Business Suite, translate the numbers into plain-language insights, and suggest next steps.
Acceptance criteria
1. Strategy document approved before execution.
2. First month’s content delivered one week in advance.
3. CPM and reach benchmarks agreed up front and reflected in weekly reports.
4. End-of-month report with data visualisations and recommendations for iteration.
If you’re comfortable planning and executing brand-awareness campaigns solely within Facebook—leveraging tools such as Audience Insights, A/B testing, and lookalike audiences—this brief should be right in your wheelhouse.