Facebook Ads Campaign for Depo-Provera

I'm looking for an experienced digital marketer to set up a Facebook ads campaign for Depo-Provera. The primary goal of the campaign is to increase the number of form submissions from potential new patients.

Key Requirements:
- Targeting: The campaign should specifically reach out to potential new patients, not existing ones or healthcare professionals.
- Visual Content: I'm leaning towards using real-life images for the ads, as opposed to infographics or animated graphics.

Ideal Skills:
- Proficiency in Facebook Ads
- Experience in health-related marketing
- Strong understanding of targeting and audience segmentation
- Ability to source and select appropriate real-life images
- Data analysis skills to track and report on campaign success