Energizing Social Media Boost

I am looking for a seasoned social media marketer with expert knowledge in Facebook and Instagram ad campaigns. The ideal professional should have experience catering to young adults and parents. The goal is twofold:

- Increase Brand Awareness: The campaign should be aesthetically appealing, and holds potential to go viral, thus bringing our brand to the forefront.

- Generate Leads: While spreading our brand message, we also aim to attract potential customers. Thus, the ability to generate viable leads is a must.

In-depth knowledge of market trends and the ability to effectively target specified demographics are crucial for this role.