EdTech B2C Lead Gen Campaign
Budget: ₹12,500 – ₹37,500 INR
I’m looking to accelerate student sign-ups for my EdTech platform through a mix of targeted social media campaigns and solid SEO groundwork. The primary hunting grounds will be Facebook, Instagram and LinkedIn, and I want every asset—whether it’s a short explainer video, an eye-catching infographic or a value-packed blog post—to feed an always-on lead funnel.
Here’s what I need from you:
• A 90-day social media lead-generation plan that maps buyer personas to ad formats and content themes
• Scroll-stopping creatives and copy: video scripts, storyboard outlines, infographic concepts and supporting blog drafts
• Campaign build-out and optimisation inside Facebook Ads Manager, Instagram and LinkedIn Campaign Manager, complete with retargeting and look-alike audiences
• An SEO audit plus keyword strategy focused on student search intent, followed by on-page fixes and authoritative link-building
• Landing-page recommendations to maximise conversions
• Weekly performance reports summarising lead volume, cost per lead and next-step actions
Acceptance criteria: campaigns must maintain or beat an agreed cost-per-lead target and deliver a steady flow of qualified inquiries each week.
If you’re comfortable juggling paid social, creative production and SEO tools like Ahrefs or SEMrush—and you thrive on data-driven iteration—let’s talk.
Here’s what I need from you:
• A 90-day social media lead-generation plan that maps buyer personas to ad formats and content themes
• Scroll-stopping creatives and copy: video scripts, storyboard outlines, infographic concepts and supporting blog drafts
• Campaign build-out and optimisation inside Facebook Ads Manager, Instagram and LinkedIn Campaign Manager, complete with retargeting and look-alike audiences
• An SEO audit plus keyword strategy focused on student search intent, followed by on-page fixes and authoritative link-building
• Landing-page recommendations to maximise conversions
• Weekly performance reports summarising lead volume, cost per lead and next-step actions
Acceptance criteria: campaigns must maintain or beat an agreed cost-per-lead target and deliver a steady flow of qualified inquiries each week.
If you’re comfortable juggling paid social, creative production and SEO tools like Ahrefs or SEMrush—and you thrive on data-driven iteration—let’s talk.