Digital marketing & Social Media manager

I'm seeking a skilled digital marketing and social media expert to help boost our lead generation and sales efforts. The main goal of this project is to increase leads and subsequently convert them into sales. The focus will be on reaching a Business-to-Consumer (B2C) audience.

Key Objectives:
- Improve lead generation through social media
- Enhance brand visibility, customer engagement, and sales conversion

Key Platforms:
- Facebook
- Instagram
- LinkedIn

In terms of experience, the ideal freelancer should:
- Have a proven track record of successful lead generation and sales in a B2C context
- Be proficient in managing social media platforms with a particular emphasis on Facebook, Instagram, and LinkedIn
- Have a thorough understanding of analytics to track and measure the success of their efforts
- Be creative in developing engaging content that drives customer engagement and ultimately, sales.

Please provide examples of previous B2C lead generation efforts you have undertaken, and outline your proposed strategy for this project.